Digital Media Buyer

Role Description

This is a hands-on digital advertising execution role. The Digital Ad Buyer will own day-to-day ad buying, campaign strategy, scheduling, and creative direction across Meta Ads and Google Ads for all three brands. This is not a strategy-only consulting role and not a generalist marketing assistant role. The founder will remain involved in approvals and brand direction, but should be able to step back from daily ad account management.

Key Responsibilities

• Ad Buying and Campaign Management
  • Build, launch, and manage paid campaigns across Meta Ads (Facebook and Instagram) for all three brands.
  • Manage Google Ads campaigns and maintain Google Merchant Center product feed health.
  • Execute campaigns across multiple objectives: awareness, traffic, conversions, and retargeting.
  • Apply incremental budget scaling rather than aggressive jumps that destabilize delivery.
  • Evaluate platform-suggested budget or targeting recommendations critically rather than applying them automatically.
• Strategy and Planning
  • Develop a monthly and quarterly paid media strategy aligned with retail and online calendar, product launches, and seasonal demand.
  • Recommend budget allocation across brands and campaign objectives based on performance data.
  • Build and maintain a retargeting strategy as warm audiences grow across brands.
  • Identify which creative formats and messaging approaches are driving performance and translate that into forward-looking strategy.
• Scheduling and Calendar Management
  • Maintain a rolling paid media calendar across all brands showing what is live, what is scheduled, and what is in development.
  • Coordinate campaign timing with retail placements, email marketing (Klaviyo), and organic content calendars.
  • Schedule campaign launches and pauses around key dates including product launches, retail resets, and seasonal peaks.
• Creative Direction
  • Provide direction on ad creative based on performance data, not personal preference.
  • Brief photographers, videographers, or designers on what ad creative needs to accomplish.
  • Identify creative fatigue and recommend refresh timing before performance drops.
  • Test creative variations systematically and report on what is working and why.
• Reporting and Communication
  • Provide regular performance reporting in plain language, not just raw platform metrics.
  • Flag underperforming campaigns early with a recommended course of action.
  • Communicate in writing before making significant budget or strategy changes.
  • Be available for real-time check-ins when needed, particularly around campaign launches.

What This Role Does NOT Include

• Bookkeeping, accounting, or financial reporting.
• General virtual assistant tasks unrelated to paid media.
• Organic social media posting or content calendar management.
• Website development or Shopify management.
• Email marketing execution in Klaviyo (coordination is expected, but not ownership).

Qualifications

• Minimum 3 to 5 years of hands-on experience managing live Meta Ads accounts with real budgets (certifications or coursework alone do not qualify).
• Working experience managing Google Ads Shopping campaigns and resolving Google Merchant Center product feed issues.
• Direct experience with e-commerce brands, beauty, hair care, or CPG experience is a strong plus.
• Demonstrated ability to translate ad performance data into specific creative direction.
• Ability to produce clear, plain-language performance reports — not just exported dashboards.

Preferred Qualifications

• Experience supporting brands that sell through both mass retail and owned e-commerce.
• Familiarity with TikTok Ads and YouTube Ads.
• Some experience with Photoshop or Illustrator.
• Experience coordinating with Klaviyo email marketing workflows.

This Role Is a Strong Fit If You:

• Are a self-starter who can manage multiple brand accounts without daily hand-holding.
• Think critically about platform recommendations rather than blindly applying them.
• Are data-driven in creative decisions, not preference-driven.
• Communicate proactively and clearly, especially before making significant changes.
• Have a genuine interest in or passion for beauty, hair care, or CPG brands.