MULTIMEDIA SALES MANAGER - WFSB

Multimedia Sales Manager - WFSB

Job Category: Sales Requisition Number: MULTI015981

Posted: June 13, 2026

Full-Time

WFSB-Station-Rocky HL, CT 333 Capital Blvd Rocky Hill, CT 06067, USA

Description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WFSB:

Would you like to work in beautiful Southern New England? WFSB in Connecticut provides the community with the dominant #1 rated local award-winning news, dedicated community service, and effective marketing solutions for area businesses. WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.

Job Summary/Description:

WFSB is looking for a Multimedia Sales Manager to work with a team of local Media Executives to achieve sales revenue goals and build/maintain client relationships. The candidate must be a competitive and creative leader with the ability to create a winning culture. Digital Sales and Traditional Media experience required.

We are looking for a Multimedia Local Sales Manager who will work with our local sales team to achieve sales revenue goals as well as build and maintain client relationships utilizing our multi-platform advertising solutions. The Multimedia Local Sales Manager will lead, coach, and mentor a strong local sales team and help local and regional businesses grow with digital and broadcast strategies.

Duties/Responsibilities include, but are not limited to:

• Collaborate with the management team to accomplish station objectives
• Motivate the local sales team so that digital and broadcast revenue goals are achieved
• Manage, direct, and train to maximize the performance of the local sales executives and assistants
• Effectively recruit and hire
• Ability to negotiate ratings, rates, and budgets
• Develop new business for the station, utilizing and maximizing all station platforms, including but not limited to broadcast, digital, mobile, and sponsorships
• Maintain professional working relationships with our clients
• Interface with operational systems such as Wide Orbit, Matrix, Research Analytics, etc.
• Oversee accounts receivable and credit policies
• Assist in the development of pricing and packaging to fulfill the needs of both client and station
• Assist in the management of inventory
• Accurately forecast sales revenue for your team

Qualifications/Requirements:

- Minimum 3-5 years of experience in Digital and Broadcast Advertising Sales

- Minimum 3 years of Sales Management

- A proven leader with the ability to work independently, think ahead, and put into place action items that need to be accomplished

- Promote a positive, result-oriented culture that is passionate about the media landscape and helping local Media Executives and Clients be successful

- Proven ability to multitask in a fast-paced environment

- Excellent verbal and written communication and presentation skills

- Strong organizational, written, and presentation skills

- Competitive, energetic, and a self-starter

- Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously.

- Must possess a valid driver's license with a good driving record, MVR check required at hire, and monitored continuously

WFSB-TV/Gray Media is a drug-free company

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.