Business Analyst - Salesforce Marketing Cloud
Purple Drive
Purple Drive Business Analyst - Salesforce Marketing Cloud Share McLean, VA PDT - 9884 8-10 12/16/2025 Overview: Role: Business Analyst - Salesforce Marketing Cloud Collaborate with retail banking, credit, and mortgage teams to understand business objectives and translate them into functional requirements. Conduct workshops and interviews to capture detailed user stories and acceptance criteria for banking-specific marketing campaigns. Document current-state processes and design future-state workflows for marketing automation tailored to financial products. Work closely with Salesforce Marketing Cloud developers and architects to design scalable solutions integrated with core banking systems. Ensure compliance with banking regulations, KYC norms, and data privacy laws (GDPR, CCPA) in all marketing initiatives. Define data models, segmentation strategies, and audience targeting rules for financial customer journeys. Develop test plans, scripts, and coordinate User Acceptance Testing (UAT) for BFSI marketing use cases. Create dashboards and reports to track campaign performance, customer acquisition, and cross-sell metrics. Prepare training materials and conduct sessions for banking stakeholders and end-users. Qualifications: Bachelor's degree in marketing, Business Administration, Information Systems, or related field. 5 years in Business Analysis or Marketing Technology roles within BFSI domain. 3 years of hands-on experience with Salesforce Marketing Cloud. Proficiency in Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio). Understanding of SQL for data queries and segmentation. Familiarity with APIs and integration concepts for banking systems. Certifications Salesforce Marketing Cloud Email Specialist or Consultant Salesforce Administrator (ADM201) preferred IIBA or CBAP certification is a plus. Purple Drive
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Federal Marketing Analytics and Insights Manager Arlington, VA We’re hiring a Marketing... ...impact across marketing and the business. This role serves as a critical connector... ...based channels Working knowledge of Salesforce, Marketing Cloud, or similar CRM, and marketing...CloudSalesforceLive inWork at officeLocal area- Salesforce Business Analyst Positions Day to Day Responsibilities/Project Details (size, scale, scope)... ...The customers around sales, service, marketing and agnomy and technical sales All users... ...) Informatica Salesforce Commerce Cloud Salesforce B2B Cloud Salesforce Manufacturing...CloudSalesforce
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Job Category Sales Job Details About Salesforce Salesforce is the #1 AI CRM, where humans... ...who are passionate about bettering business and the world through AI, driving innovation... ...future of Salesforce. The Salesforce Marketing Cloud AE is a subject matter expert and...CloudSalesforceWork experience placement- Job Title: Salesforce Business Analyst Location: Washington, D.C. (Hybrid - On-site 3 days/week) Overview: We are seeking a highly collaborative Salesforce... ...to support the successful delivery of Salesforce Service Cloud and Experience Cloud (formerly Community Cloud) solutions....CloudSalesforceFixed term contract3 days per week
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Salesforce Business Analyst As a Salesforce Business Analyst, you will make an impact by translating banking and financial services requirements into... ...Systems Analyst experience. Salesforce Financial Services Cloud (FSC) experience. Banking or Financial Services industry...CloudSalesforceTemporary workSecond jobLocal area$80k - $95k
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