Digital Marketing Manager
$100kProfiles
A leader in the financial services industry is hiring a PPC Strategist in Irvine, CA for a full-time, 2 days on-site position. Competitive salary starting at $100,000 annually. Opportunity to work within a dynamic, regulated industry. Collaborative team environment. Professional development and growth potential. PPC Strategist Requirements: 3-5 years of hands-on experience managing PPC campaigns with direct execution. Expertise in Google Ads and Microsoft Advertising, including Search, Display, and remarketing. Strong analytical skills with familiarity in Google Analytics (GA4) and reporting tools. Direct hands-on experience managing multiple PPC campaigns with budgets of $2M-$3M per month. Knowledge of mortgage or regulated financial services advertising compliance requirements is a plus. PPC Strategist Responsibilities: Own and execute the paid media channel strategy across search, display, remarketing, and paid social channels. Develop and optimize campaigns targeting mortgage products and geographic markets. Manage budget allocation, bid strategies, and campaign performance to maximize lead volume and funded loans. Collaborate with cross-functional teams to ensure compliance with industry regulations and legal standards. Monitor performance metrics, produce regular performance reports, and recommend data-driven improvements. #J-18808-Ljbffr
Vacancy posted 13 hours ago
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