Marketing Manager
HOTEL JULIEN
Job Description
Job Description
Hotel Julien Dubuque is seeking a Marketing Manager. Responsibilities include, but are not limited to, the following: Social Media/Public Relations:• Grow Hotel Julien Dubuque's social media presence and engagement• Create content that is engaging and compelling while maintaining brand standards• Develop solid content strategies• Draft and distribute press releases as needed• Serve as the media contact for travel writers and reporters• Collaborate with department managers to create strategic plans for promotions and events Web/Email Marketing:• Update website as needed• Design and deploy email marketing campaigns• Grow and update email marketing database Graphic Design:• Design all print and outdoor advertisements• Design collateral including, but not limited to: rack cards, elevator signs, sales kits, menus, signage• Design graphics for website, social media, and email marketing campaigns Essential Duties:• Curate relevant content to reach ideal customers• Create, curate, and manage all published content (image, video, written)• Conduct online advocacy and open stream for cross promotions• Oversee design and content: Facebook, Instagram, TikTok and all other relevant platforms• Monitor trends in Social Media tools, applications, channels, design, and strategy• Monitor best practices to measure the effectiveness of social media campaigns• Analyze, review, and report on effectiveness of campaigns• Answer all guest reviews on Trip Advisor, Yelp, Living Social, Groupon, and Travelzoo Qualifications:• Possess knowledge and experience in traditional marketing• Demonstrate creativity and documented immersion in social media• Exhibit the ability to track effectiveness through marketing analytics and adjust strategy accordingly• Display in-depth knowledge and understanding of Social Media platforms• Must demonstrate excellent writing skills• Display ability to effectively communicate information in written and video format• Collaborate with others and have the confidence to take the lead and guide other associates in regard to content development, creation and editing of content, online reputation management, and promotion• Maintain a working knowledge of SEO including keyword research• Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign
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