CEO (Austin)
Santacruz
New Waterloo is seeking a tech-savvy, detail-oriented, and high-energy leader to serve as the new CEO.
New Waterloo is an independent hospitality management and development company headquartered in Austin, Texas. We create, operate, and steward character-driven hotels, restaurants, and social spaces that anchor their communities and perform over the long term.
We began as owners and operators of one-of-a-kind properties in Austin, projects that helped define neighborhoods and set a standard for thoughtful, design-forward hospitality. Today, we operate a growing portfolio of award-winning hotels and restaurants across the United States, earning recognitions across seven different properties from the James Beard Foundation, Travel + Leisure, Condé Nast Traveler, and, most recently, a Michelin Key distinction. These honors validate both our guest experience and the operational support behind it.
The CEO will lead New Waterloo through its next stage of transformation. This executive will bring a proven record of success in scaling third-party hotel management companies, aligning owner interests with operational performance, and building investor-grade credibility, while honoring New Waterloo’s social enterprise ethos.
The CEO will be responsible for driving profitability, portfolio growth, cultural renewal, and enterprise scalability, positioning New Waterloo as a socially responsible, tech-enabled, best-in-class independent operator.
Reporting Structure
- The CEO will report to the Board of Directors, currently comprised of:
- Majority ownership representative
- New Waterloo Founder/minority owner
- Howarth Advisory
- The Board intends to expand by two industry-focused directors to strengthen hospitality operating expertise and governance.
Location
- The CEO will be based at the New Waterloo, headquarters (Trick Hat Workway), in Austin, Texas.
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