Meta Ads Specialist

Media Buyer

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you're hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We're looking for a results-driven Media Buyer with 2–4+ years of experience managing and optimising paid advertising campaigns. You'll be responsible for planning, launching, monitoring, and scaling campaigns across digital advertising channels, with a strong focus on Meta Ads.

Hands-on experience with Meta Ads Manager is essential for this role. You should be comfortable managing advertising budgets, analysing campaign performance, testing creative and audience strategies, and making data-driven decisions to improve results.

Key Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across Meta platforms.
• Manage campaigns through Meta Ads Manager, including campaign structure, audiences, budgets, bidding, and optimisation.
• Monitor key performance metrics including ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates.
• Develop and execute media buying strategies aligned with campaign and business objectives.
• Conduct ongoing audience, placement, creative, and offer testing to improve campaign performance.
• Build and manage A/B and multivariate testing strategies.
• Identify opportunities to scale successful campaigns while maintaining performance and efficiency.
• Analyse campaign data and translate insights into clear optimisation actions.
• Collaborate with creative and marketing teams to develop high-performing ad concepts and messaging.
• Monitor creative performance and identify when new creative variations or angles are required.
• Manage advertising budgets effectively and allocate spend based on performance.
• Implement and monitor retargeting and prospecting campaigns.
• Prepare regular performance reports highlighting results, insights, and opportunities for improvement.
• Stay informed about changes to Meta advertising features, algorithms, policies, and industry best practices.