Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Administrator

Key Responsibilities

• Serve as the primary point of contact for Salesforce Marketing Cloud initiatives, coordinating across multiple teams within a matrixed organization.

• Foster collaboration among marketing, IT, and business units to align on campaign objectives, technical requirements, and implementation strategies.

• Leverage Marketing Cloud's OOTB capabilities to deliver scalable, efficient, and innovative solutions.

• Guide integrations between Salesforce Marketing Cloud and other enterprise systems, ensuring seamless data flow and system interoperability.

• Manage user accounts, permissions, and roles, ensuring data integrity and security.

• Design and implement successful marketing campaigns, including email marketing, social media advertising, and mobile messaging.

• Oversee data imports and exports, perform data cleansing and deduplication, and ensure data quality.

• Analyze campaign performance, track key metrics, and generate reports to provide insights into marketing efforts.

• Provide training and support to users, ensuring they can effectively utilize the platform.

• Collaborate with various teams to ensure seamless integration of data and alignment with business objectives.

• Lead initiatives to set up new companies, including market research, strategy development, and execution.

Qualifications

• Strong Salesforce product knowledge and at least 5+ years of Salesforce Marketing Cloud Administration hands-on experience with Salesforce Sales Cloud and Salesforce Marketing Cloud.

• Certified Salesforce Marketing Cloud Administrator.

• Advanced flow experience.

• Bachelor's degree in Information Technology, Computer Science, Marketing, or a related field.

• Excellent relationship-building skills and a proactive attitude to platform enhancements.

• Experience in change management and governance.

• Ability to translate technical information into layman's terms and communicate effectively with stakeholders at all levels.

• Proven experience in setting up new companies and driving growth initiatives.

Preferred Qualifications

• Certified Salesforce Marketing Cloud Consultant and Developer or similar Superbadges.

• Experience with Data Cloud, focusing on both data unification and segmentation, is preferred.

• Understanding of basic triggers/Apex code knowledge.

• Active in the Salesforce community.