Marketing Specialist

Description:

Marketing Specialist

University Career Services

Under the general direction of the Director of Marketing and Media, the Marketing Specialist, University Career Services (UCS) will be responsible for developing and implementing creative strategies designed to promote and elevate programs and services offered by UCS. This position will focus on updating and creating all marketing collateral used to promoting UCS' presence across all Georgia State campuses. Key responsibilities include managing the department's website to ensure it is engaging and up-to-date, as well as working closely with other Marketing Specialists (University Housing, Student Engagement, Health & Wellness) within the Division to help foster collaboration and communication with their respective units. This role requires a creative and organized individual who is passionate about helping university students achieve their career goals as well as someone who is self-motivated to effectively communicate and work across different teams to achieve Division-wide marketing and communications goals.

WHAT MAKES the University Career Services Department A GREAT PLACE?

• Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.

• A knowledge-sharing organization that works collaboratively with a variety of partners.

• Professional development opportunity and mentorship

• A rapidly growing center within an academic setting

HERE IS WHAT YOU WILL DO

Content Creation (65% of position)
* Develops and implements a comprehensive marketing plan to drive awareness, interest, and participation in UCS programs, initiatives, and events.
* Performs market research, analyzes data, and generates reports.
* Writes, edits, designs, and produces all creative promotional collateral.
* Coordinates the production of videos.
* Manages social media and all other media.
* Uses contemporary computer-based tools such as Adobe Creative Suite to accomplish tasks.
Marketing Campaigns (15% of position)
* Monitors all marketing related processes; implement improvements to enhance marketing effectiveness.
* Ensures effectiveness of marketing plan by setting objectives, regularly measuring results, and developing innovative methods to broaden reach of messaging strategies.
* Reports on marketing success and opportunities.
Website Management (10% of position)
* Coordinates with colleagues to update web content.
* Uses multiple formats to market events, social media, and related materials.
* Produces reports based on data collected on marketing initiatives.
Department Participation (10% of position)
* Actively participates in UCS events and actives.
* Other duties as assigned.

Disclaimer: This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor. Qualifications:

Minimum Requirements:

• Bachelor's degree in Communications, English, Public Relations, Journalism, or Marketing and three years of related experience, or a combination of education and related experience.

Preferred Hiring Qualifications:

• Excellent communication, writing, and organizational skills
• Proficiency with website content management systems (e.g., WordPress, Drupal) and familiarity with accessibility standards (WCAG/ADA).
• Ability to manage multiple tasks simultaneously and to work effectively with diverse constituencies and across administrative lines.
• Experience with Microsoft Office Suite, Adobe Creative Suite, Google products, editing videos, and other marketing software.
• Experience in higher education setting with proven record of increasing marketing efforts and outreach.
• Experience creating a social media campaign with a proven record of increasing reach and following.
• Knowledge of SEO best practices and analytics platforms (e.g., Google Analytics).
• Experience with Microsoft Office Suite, Adobe Creative Suite, Google products, editing videos, and other marketing software.

College/Business Unit: Student Services Department: Enrollment Services Location: Atlanta Campus Shift: M-F 8:30 a.m. - 5:15 p.m. Salary : $50,100 Pay Grade: 18 FLSA Status: Non-Exempt Job Type: Full Time (Benefits Eligible) Job Posting: 08/07/26, 6:52:28 PM Closing Date: 08/22/26, 3:59:00 AM Special Instructions:

To be fully considered for this position, all candidates at the time of submission must provide the following documents:

• A complete and accurate GSU application
• Resume
• Cover Letter (Recommended)
• 3 Professional References (Final candidates)

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Georgia State University ValuesCOMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, IDENTITY, PLACEMAKING & BELONGING: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better placeINTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents USG Core Value StatementThe University System of Georgia is comprised of our 25 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at Equal Employment OpportunityGeorgia State University is an equal opportunity employer with regard to veterans and individuals with disabilities and prohibits discrimination on the basis of an individual's race, color, religion, sex, national origin, age, disability,, genetic information, or protected veteran status. Background Check Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record. Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security.It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office. Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires. Georgia State University prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status.