GTME Ecosystem - Ecosystem Programs Lead

About Content & Program Partnerships There is a clear set of ecosystem partners—including every.to, the academies, GTM School, RevTech, SVAcademy, HubSpot, Salesforce, and more—where structured partnerships would compound distribution, credibility, and GTME supply/demand for Clay. These relationships are currently handled reactively, inbound‑only, and largely based on one person's personal network. A named owner turns partnerships from a fire‑drill into an offensive motion. In this mini‑founder role you will think about partnerships the way a founder thinks about distribution: with a clear portfolio view, a high bar for what counts as a real partnership, and the discipline to eliminate the ones that aren’t compounding. That means owning: Ecosystem & education partnerships — every.to, GTM School, ColdIQ, Pavilion, GTM Circle, and other agency academies Platform co‑marketing — HubSpot, Salesforce, Anthropic, and other strategic brands where co‑created content unlocks both sides Partner‑sourced ENT demand — turning partner networks and programs into enterprise introductions and co‑selling opportunities Partner‑sourced talent — funneling high‑quality graduates from partner programs into our talent marketplace and certification programs Co‑marketing portfolio — joint courses, joint events, joint research, joint guest lectures Measurement — GTMEs added to marketplace, workspaces activated, leads generated, co‑marketing reach What You’ll Do Build the partnerships portfolio from scratch. Define the target partner list, tier it by value, and run it as a portfolio – with a clear point of view on which partners warrant deep investment and which deserve a lighter approach. Turn existing relationships into structured programs. Formalise personal‑relationship based partnerships (e.g., GTME School, RevTech, SVAcademy) into programs with clear goals, deliverables, and measurement, and scale our systems to support GTME programs worldwide. Ship co‑created content and programs with partners. Launch joint AI GTM courses with Anthropic, guest series with every.to, co‑authored playbooks with HubSpot, shared certifications with academies, and identify the 3–5 highest‑leverage co‑creations per quarter to deliver or delegate. Turn partner networks into GTME supply. Build a pipeline from partner completion to vetting to marketplace listing for partner program alumni. Turn partner networks into ENT demand. Work with Sales to develop partner‑sourced intro and referral motions that truly convert within partner communities such as Pavilion and GTM Circle. Who You Are A partnerships operator who treats it like product. You build programs with clear mechanics, measurement, and iteration loops; a partnership is a ship, not a relationship. Someone with taste in ecosystem. You distinguish partners that compound for Clay from vanity logos and can refuse well‑known brands that aren’t a fit. A deal‑maker who also operates. You close the partnership and then run it—launch the joint program, track performance, and iterate when it doesn’t work. Patient with long cycles. You understand that the best partnerships span quarters, not weeks, and you focus on building a portfolio rather than chasing quick wins. Well‑networked in GTM, AI, and education. You know or can credibly reach teams at every.to, the academies, HubSpot, Salesforce, Anthropic, Pavilion, GTM Circle, and similar. If you must build the Rolodex from zero, the ramp will be slow. Proven hunger, not just potential. You have run a partnerships function, a BD motion, or a co‑marketing program where you owned the full cycle—from thesis to signed to shipped to measured. Who You Are Not A BD rep chasing logo counts. If you measure partnerships by deals closed rather than value compounded, we address different problems. A strategist who doesn’t run the program. You sign the partnership and then build the launch plan, write the comms, and run the first joint event. Mini‑founder means owning end‑to‑end. Someone who needs a clear org chart to operate. Partnerships sit in a messy org space—between GTM Partnerships, Strategic Partners, Campus, Community, and University. You must negotiate your swimlane and stay generous with credit. A relationship farmer who avoids the numbers. Every partnership in your portfolio should have a measurable contribution to GTME supply, ENT demand, or brand. If you can’t quantify what a partner delivered, we will sunset them together. Someone who thinks co‑marketing is the goal. Co‑marketing is a tactic. The goal is Clay becoming the default GTME infrastructure layer across every ecosystem that matters; co‑marketing is one path to that. #J-18808-Ljbffr Clay Labs