Live Sales Manager
Dolls Kill
Are you passionate about fashion, retail leadership, and creating unforgettable customer experiences? Dolls Kill is seeking an elevated, results-driven Live Sales Manager to oversee and grow our Live Sales business across digital platforms including TikTok Live, Whatnot, Instagram Live, and emerging social commerce channels.
This role is more than hosting live streams — we are seeking a strong retail operator and people leader who can manage the day-to-day business operations of the Live Sales department while driving sales performance, customer engagement, and brand growth.
The ideal candidate has experience leading retail teams, managing business operations, driving KPI performance, and creating high-energy customer experiences both online and in-store.
Responsibilities
Business & Operational Management
Oversee the daily operations of the Live Sales business
Create and manage team schedules, coverage plans, and labor efficiency
Manage payroll hours, staffing needs, and operational execution
Ensure live selling spaces, inventory, and operational processes are organized and optimized
Build and maintain SOPs, workflows, and operational standards for the Live Sales department
Partner with warehouse, merchandising, and operations teams to ensure product readiness and inventory accuracy
Monitor and manage business performance through reporting and KPI analysis
Sales Leadership & Team Development
Lead, coach, and develop the Live Sales team to deliver elevated customer experiences and strong sales performance
Train hosts and stylists on:
Product storytelling
Styling and outfitting
Customer engagement
Sales techniques
Brand voice and energy
Set clear performance expectations and accountability standards
Foster a positive, collaborative, and high-energy team culture
Live Commerce & Customer Experience
Oversee daily live selling events across Whatnot and additional platforms
Drive sales performance through strategic product selection, styling, and customer engagement
Analyze KPIs including:
Sales
Conversion
Average Order Value (AOV)
Units Per Transaction (UPT)
Viewer engagement
Sell-through performance
Collaborate with Marketing, Creative, Merchandising, and Social teams to execute launches, campaigns, and activations
Ensure all live selling content aligns with the Dolls Kill brand identity and customer experience standards
Qualifications
Qualifications
Strong operational and organizational skills
Experience managing schedules, labor, staffing, and business operations
Proven ability to drive KPI performance and lead high-performing teams
Strong communication and leadership skills
Comfortable working in fast-paced, entrepreneurial environments
Passion for fashion, styling, and customer experience
Flexible availability including evenings, weekends, and event support as needed
Why Join Dolls Kill?
Opportunity to help shape and grow a rapidly expanding Live Commerce business
Creative and fast-paced work environment
Collaborative culture with growth opportunities
Employee discounts and brand perks
Be part of an innovative and disruptive fashion brand redefining social commerce
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