Payer & Media Growth Specialist

Role Description

As the Payer & Media Growth Specialist , you’ll contribute to our success in the following ways:

• Build and maintain ongoing communication with payer partners and referral sources through creative and consistent outreach
• Develop and distribute digital content such as newsletters, payer updates, referral partner communications, and campaign announcements
• Manage and execute digital media strategies designed to grow private pay referrals across New York
• Recommend and implement social media strategies to increase engagement and brand visibility
• Draft clear, professional communications that reflect Elara Caring’s brand and mission
• Manage campaigns across email marketing platforms, social media channels (LinkedIn, Facebook), and CRM/lead-tracking systems
• Maintain accurate databases of contacts, referral sources, and campaign engagement data
• Track performance metrics including click-through rates, engagement levels, lead generation, and conversion rates
• Analyze campaign performance and provide actionable insights and reporting to leadership
• Collaborate with internal stakeholders to align messaging and outreach with growth priorities
• Provide responsive, professional communication support to internal and external stakeholders
• Uphold Elara Caring’s mission, values, and commitment to high-quality patient care
• Maintain confidentiality and compliance with HIPAA and company policies
• Perform other duties and projects as assigned

Qualifications

• Bachelor’s degree in Communications, Business, Marketing, or a related field (preferred but not required)
• 1–2 years of experience in marketing support, communications, outreach, or customer-facing roles
• Experience in healthcare, home care, or digital outreach environments is a plus
• Experience working with email marketing platforms, social media tools, and CRM systems
• Strong written and verbal communication skills with the ability to create professional digital content
• Working knowledge of digital marketing tools and analytics platforms
• Strong organizational skills and attention to detail
• Ability to manage multiple priorities in a fast-paced environment
• Strong collaboration skills with the ability to work independently while supporting team goals
• Professional judgment and customer-service mindset
• Knowledge of the healthcare or home care industry preferred

Requirements

You will report to the Director of Business Operations, Sales Director of Sales Manager.

Benefits

• A collaborative and supportive work environment
• A meaningful opportunity to positively impact lives every day
• Competitive compensation packages
• Tuition reimbursement for full-time employees
• Free continuing education opportunities for all team members
• Clear paths for career growth and advancement
• Comprehensive medical, dental, and vision insurance
• 401(K) with employer match
• Generous paid time off, including holidays and family/pet bereavement
• Pet insurance for your furry family members