Vice President of Marketing (Activewear)

Vice President of Marketing (Activewear)

About the Company

Globally renowned marketing agency

Industry
Marketing and Advertising

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing to spearhead the U.S. marketing agenda, with a focus on expanding brand presence in activewear and youth-oriented segments. The successful candidate will be responsible for defining and leading the marketing strategy, driving go-to-market planning for new product launches, and building brand awareness through data-informed campaigns. This role requires a leader with a strong background in apparel, footwear, activewear, or adjacent lifestyle categories, and a proven track record in senior marketing leadership. The ideal candidate will be commercially minded, hands-on, and adept at operating in a lean, entrepreneurial environment. Experience in digital marketing, social media, influencer engagement, and a deep understanding of direct-to-consumer and e-commerce-led environments are essential. Applicants for the Vice President of Marketing position at the company should have a Bachelor's degree in marketing, business, or a related discipline, with an advanced degree being advantageous. A minimum of 10 years' progressive marketing leadership experience, particularly within consumer-facing brands, is required. The role demands a professional with strong leadership, communication, and cross-functional collaboration skills, who can work effectively in a hands-on setting and is adept at balancing strategy with day-to-day execution. The candidate should be based in the New York or Northern New Jersey area, with the flexibility to operate in a hybrid environment. Responsibilities also include managing external agency partners, partnering with cross-functional teams, and establishing performance indicators to evaluate and refine marketing efforts.

Functions

• Marketing