Director, Paid Media

Role Description

The Director of Paid Media leads our paid media function end to end. Today you lead an in-house team of eight media executors supporting our full suite of paid channels, and you are accountable for the performance generated through paid digital across the EverPro portfolio. Increasingly, you will operate a hybrid model — orchestrating agency partners alongside the in-house team and scaling that mix as our investment grows. You own the full funnel — awareness, consideration, and acquisition — and the strategy that ties spend to growth.

Strategy & Full-Funnel Ownership

• Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts.
• Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion.
• Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products.

Channel Leadership

• You are a multi-channel operator who is fluent — strategically and hands-on — across the modern paid landscape, with a heavy index on:
  • Paid search (Google, Bing, and app/store search where relevant)
  • Paid social (Meta, LinkedIn, Reddit)
  • Programmatic and display
  • Emerging and experimental channels — TikTok, ChatGPT / LLM-based ad placements, and the next wave before it becomes table stakes
• You know where to place disciplined bets, when to scale a winner, and when to cut. You treat channel diversification as a strategic hedge, not an afterthought.

Team Leadership & the Hybrid Operating Model

• Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture.
• Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and results.
• Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands.

AI-Native Operating Model

• Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity.
• Pioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis — and codify what works into repeatable team practice.

Performance, Budget & Measurement

• Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth.
• Lead measurement and experimentation — moving beyond last-click toward incrementality, holdouts, and a rigorous test-and-learn cadence.
• Report performance to leadership with clear narrative, sharp insight, and a credible point of view on what to do next.

Cross-Functional Partnership

• Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economics.

Qualifications

• 10+ years in digital / performance marketing, with 3–5+ years leading and developing teams.
• A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them.
• Deep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels.
• Strong analytical rigor — fluency with attribution, incrementality, LTV:CAC, payback, and marketing efficiency, and the judgment to act on it.
• AI-native fluency — you already use AI tools to do better, faster work, and you can bring a team along with you.
• A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model.
• Excellent executive communication — able to translate complex performance data into a clear story and a confident recommendation.

Preferred

• Experience in SMB-focused SaaS, subscription, or app-based businesses.
• Familiarity with the home, field, or professional services verticals.
• Comfort operating in ambiguity with a strong bias to action; energized by a high-investment, high-expectations growth environment.
• Experience with modern martech and measurement stacks (ad platforms, bid management, product analytics, and warehouse-based reporting).

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
• Continued investment in your professional development through Udemy.
• Robust health and wellness benefits, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting.
• Flexible and generous (FTO) time-off.
• Employee Stock Purchase Program.
• Student Loan Repayment Program.

Compensation

The target base compensation for this position is $170K to $190K USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

Company Description

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!