Director, Performance & Paid Media
$168k - $252kFull-time
1Password
Role Description
The Director, Performance Marketing will report to the VP of Demand Gen & Growth and is accountable for the overall performance marketing strategy and outcomes that drive 1Password's sales-led growth (SLG) and product-led-growth (PLG). You'll lead a team of high performers running the paid programs that deliver pipeline and drive revenue, with full accountability for where the money goes and what it produces.
- Focus on both B2C and B2B motion, driving acquisition to product sign-ups globally.
- Generate demand across IT, Security, and Engineering buyer personas in SMB, Comm, and Enterprise, focusing on North America and EMEA.
- Rewrite the existing playbook for performance marketing, leveraging AI.
- Set the long-term strategic direction for paid channels.
- Champion an AI-forward culture across the team.
- Ensure performance marketing investments align with broader business objectives.
Qualifications
- 10+ years in B2B performance marketing or demand generation.
- Demonstrated results using AI in a marketing context.
- Proven success scaling paid programs in B2B SaaS.
- Deep channel expertise across paid social, paid search, programmatic, content syndication, and traditional media.
- Experience managing inside a sales-assisted or enterprise GTM motion.
- A history of building teams that grow and retain top talent.
- Experience with AI agent frameworks or LLM-powered marketing workflows.
Requirements
- Deliver a clear, multi-year performance marketing strategy.
- Drive quarterly and annual plans with budget allocation and expected outcomes.
- Lead AI-forward thinking and execution.
- Own paid channels end to end, delivering pipeline contribution that meets or exceeds targets.
- Build a full-funnel channel portfolio with clear evidence of contribution.
- Own weekly and monthly performance reporting.
- Deliver accurate budget forecasts and recommendations.
- Lead a team with clear accountability and development plans.
- Retain top performers by creating a challenging and rewarding environment.
- Manage individuals and build a cohesive team culture.
Benefits
- Health and wellbeing programs including maternity and parental leave top-up.
- Competitive health benefits.
- Generous PTO policy.
- RSU program for most employees.
- Retirement matching program.
- Free 1Password account.
- Paid volunteer days.
- Peer-to-peer recognition through Bonusly.
- Remote-first work environment.
Vacancy posted 4 days ago
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