Vice President Marketing

Careers with our clients through Forvis Mazars | Professional Search

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Our client is seeking a dynamic, strategic, and visionary Vice President of Marketing to lead and evolve a high-impact marketing organization focused on brand growth, market expansion, and client engagement onsite in West Palm Beach, FL

As a key member of the executive leadership team, this role will define and execute a forward-looking marketing strategy that elevates brand presence and drives business growth. The ideal candidate brings a strong blend of strategic leadership, operational execution, and brand storytelling, with a particular emphasis on experiential marketing—creating immersive, high-impact brand experiences similar to large-scale activations such as Formula 1 events.

This leader will work cross-functionally with business development, operations, and executive stakeholders to position the organization as a standout brand in competitive, relationship-driven markets.

Key Responsibilities

Executive & Strategic Leadership

• Develop and lead a long-term marketing strategy aligned with business growth and expansion goals
• Partner with executive leadership to define go-to-market strategies for new markets, services, and verticals
• Present marketing strategy, performance insights, and forecasts to senior leadership
• Drive market research and competitive intelligence to inform positioning and growth strategy

Brand, Experience & Communications

• Define and manage brand identity and positioning across all channels
• Lead the development of experiential marketing initiatives that create memorable, high-touch client and brand experiences (e.g., VIP events, large-scale activations, immersive environments)
• Oversee public relations, media strategy, events, and industry engagement
• Serve as a brand ambassador and thought leader at industry events and speaking opportunities

Operational & Financial Management

• Own and manage the marketing budget, ensuring strong ROI and strategic alignment
• Oversee all marketing functions, including digital strategy, content, proposals, and business development support
• Implement a data-driven marketing approach, tracking KPIs such as brand awareness, engagement, pipeline influence, and conversion
• Evaluate and optimize marketing technology stack (CRM, automation, analytics tools)

Team Leadership & Development

• Build, lead, and mentor a high-performing marketing team
• Define team structure, roles, and capabilities to support organizational growth
• Foster a culture of creativity, innovation, accountability, and collaboration

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (MBA or advanced degree preferred)
• 10+ years of progressive marketing leadership experience, including 5+ years in a senior executive role
• Proven success building strong brands and driving growth in B2B or relationship-driven industries
• Demonstrated experience leading or integrating experiential marketing initiatives (events, activations, brand experiences)
• Expertise in full-funnel marketing strategy, from awareness to client retention
• Strong leadership, executive presence, and communication skills
• Experience with MarTech platforms, CRM systems (e.g., Salesforce, HubSpot), and analytics tools
• Track record of managing budgets with performance and ROI focus

Preferred Experience

• Background in industries such as construction, real estate, architecture/engineering, or other project-based environments
• Experience supporting organizations through growth, expansion, or transformation
• Familiarity with RFP/bid processes and client-driven sales cycles
• Experience designing high-profile, experiential brand activations that drive engagement and differentiation

What Success Looks Like

Success in this role means building a recognizable, differentiated brand supported by innovative marketing strategies and memorable experiences. xhyhwjd You will elevate market presence, strengthen client relationships, and create impactful moments that set the organization apart—both digitally and in-person.