Analytics Manager

Shaw Search Partners is thrilled to partner with a global beauty and personal care leader, home to a portfolio of iconic and highly recognized consumer brands, to identify a Media Data & Analytics Manager. The organization is accelerating its transformation through strategic investments in omnichannel commerce, social commerce, media, and data-driven marketing — and is looking for a strong analytics leader to help evolve how media performance is measured, reported, and optimized. Overview The Media Data & Analytics Manager will provide thought leadership in evolving media reporting structures and will oversee analysis, strategic support, and reporting related to media plans, budgets, campaign performance, and business impact. This person will serve as a key source of truth for media data and analytics across a portfolio of leading consumer brands. While standard reporting is part of the role, this person will also be expected to conduct deep-dive analysis, uncover the “why” behind the numbers, and provide data-driven insights that help guide marketing and communication strategies. The ideal candidate is highly analytical, detail-oriented, curious, self-motivated, and passionate about using data to solve business problems. This person will work closely with Media, Social, Brand, eCommerce, Consumer Experience, and agency partners to produce best-in‑class reporting solutions in a lean, matrixed environment. Key Responsibilities Integrated Media Reporting: Develop and execute reporting and performance strategies for the U.S. market, with a focus on reach, engagement, and full‑funnel effectiveness across digital media, social, and influencer. Cross‑Functional Collaboration: Partner with Brand, eCommerce, Consumer Experience, Media, Social, and agency teams to align on campaign goals, reporting needs, performance insights, and optimization opportunities. Performance Management and Optimization: Manage agency reporting across media channels, including performance against KPIs established in tactical plans. Collaborate with internal teams to understand how each media tactic drives results. Dashboard Integration: Evaluate existing and in‑development dashboards to determine the best way to integrate learnings across the full media ecosystem and improve reporting outputs, visualization, and insight generation. KPI Monitoring: Understand measurement plans across core KPIs and diagnostic metrics, ensuring connections to business results and strong media outcomes. Test & Learn: Support test‑and‑learn measurement structures, analyze results, and partner with agency teams to develop future guidance for upcoming planning cycles. Qualifications BS/BA degree in a relevant field 7–12 years of related experience, ideally within a digital agency and/or fast‑paced CPG, beauty, health & wellness, or consumer products environment Strong analytical and strategic thinking skills Strong understanding of media analytics, platforms, KPIs, and campaign measurement Experience pulling metrics directly from social platforms as needed Understanding of how dashboards are built on the back end to ensure proper front‑end expression and visualization Knowledge of data visualization platforms such as Power BI, Tableau, or similar tools Project management experience, including managing scope, stakeholders, timelines, and deliverables Detail‑oriented with the ability to conduct deep‑dive analysis and validate data accuracy Experience working in a matrixed or international organization is a plus Media‑savvy mindset with familiarity around emerging trends #J-18808-Ljbffr Shaw Search Partners