Senior Marketing Manager

Senior Marketing Manager

This role serves as a senior individual contributor responsible for leading partnership-driven marketing initiatives across the Americas. The Senior Marketing Manager will develop and execute integrated, consumer-focused marketing strategies that drive awareness, engagement, and conversion for Resmed's core sleep therapy products. This position plays a critical role in connecting partnership ecosystems, digital marketing channels, and customer journeys to deliver measurable business growth.

The role is remote within the U.S., with a preference for candidates located on the West Coast.

Responsibilities

• Lead the development and execution of strategic marketing programs focused primarily on high-impact partnerships (e.g., Oura, sleep-related partners), which make up the majority of the role's focus
• Define campaign objectives, success metrics, and ROI, ensuring alignment with broader business goals and growth targets
• Design and oversee end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels
• Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, social, and other digital channels
• Partner closely with external organizations and marketing counterparts to co-develop campaigns, align messaging, and ensure seamless execution
• Lead the development of campaign briefs and creative briefs, and manage external agencies to deliver high-quality marketing assets
• Oversee campaign execution end-to-end, including approvals (e.g., regulatory/MLR), timelines, and cross-functional coordination
• Drive performance marketing efforts (including mid- and upper-funnel initiatives) to generate qualified leads and support revenue growth
• Measure and report campaign performance using analytics platforms, partnering with data teams to develop dashboards and insights for leadership reporting (e.g., QBRs)
• Continuously optimize campaigns using data, insights, and testing, and explore innovative tools (including AI) to improve marketing effectiveness

Qualifications and Experience Required:

• Bachelor's degree in marketing, Business, Communications, or a related field required
• 8+ years of marketing experience, with a strong focus on consumer-driven, multi-channel campaign strategy and execution
• Direct-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior

Preferred:

• Proven experience leading end-to-end, integrated marketing campaigns (strategy through execution)
• Experience in partnership or co-marketing initiatives, including working with external partners
• Demonstrated ability to influence cross-functional stakeholders without direct authority
• Strong balance of strategic thinking and hands-on execution
• Analytical mindset with experience measuring campaign performance and driving insights
• Experience managing agencies and developing campaign/creative briefs
• Familiarity with digital and omnichannel marketing (web, social, lead generation)
• Background in consumer brands or agency environments preferred
• Interest in leveraging AI tools to enhance marketing effectiveness

We are shaping the future at Resmed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world's best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.

Individual pay decisions are based on a variety of factors, such as the candidate's geographic work location, relevant qualifications, work experience, and skills.

At Resmed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current base range for this position is: $155,000 - $194,000.

For remote positions located outside of the US, pay will be determined based the candidate's geographic work location, relevant qualifications, work experience, and skills.

Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!