Senior Marketing Manager

Role Description

The Senior Manager, Marketing serves as the organization’s marketing performance owner—responsible for translating strategy into execution and driving measurable results across the full marketing funnel. This role owns the marketing performance engine, including measurement frameworks, experimentation, and continuous optimization to improve conversion, engagement, and return on investment.

Working within the strategic direction set by the Director, Marketing & Communications, this role leads the execution and optimization of integrated marketing efforts across channels. The Senior Manager is accountable for building scalable systems, running a structured experimentation roadmap, and continuously improving performance through data-driven insights and iteration.

Success in this role includes delivering measurable improvements in funnel performance, increasing marketing efficiency, and establishing a high-functioning, insight-driven marketing operation.

Qualifications

• Minimum of 5 years of experience in marketing analytics, communications strategy, or related fields.
• Bachelor's degree in Marketing, Business, Strategic Communications, Public Relations, or a related discipline.
• Comprehensive experience in developing and executing digital ad campaigns.
• Demonstrated experience in marketing analytics, including performance measurement, attribution, and reporting.
• Demonstrated experience using Google Analytics, SEO/SEM platforms, and marketing automation systems.
• Comprehensive proficiency in data analysis, statistical methods, and experimentation (e.g., A/B testing, hypothesis testing, and statistical analysis).
• Comprehensive understanding of marketing and funnel KPIs (e.g., ROI, LTV, attribution, conversion, engagement).
• Comprehensive understanding of the National Board, especially National Board Certification.
• Strong copywriting and editing skills with a high level of accuracy and attention to detail.
• Excellent verbal and written communication, with experience navigating multiple stakeholders and functional areas.
• Excellent critical thinking, problem-solving, and decision-making skills.
• Demonstrated ability to translate complex marketing data into actionable insights for non-technical stakeholders.
• Demonstrated ability to manage multiple competing priorities in a matrixed, fully-remote environment.
• Demonstrated ability to independently and collaboratively drive projects forward, problem-solve in real time, and adapt plans as needed to achieve measurable results.
• Ability to navigate ambiguity in a fast-paced, mission-driven environment.
• Commitment to diversity, equity, inclusion, and belonging (DEIB), integrating equity-focused thinking into strategic, operational, and interpersonal work.
• Commitment to the National Board’s mission and values.

Requirements

• Proficiency with Excel, Salesforce, HubSpot, SurveyMonkey, Mailchimp, etc., or similar email marketing and CRM platforms.
• Proficiency with Smartsheet or similar project and task management platforms.
• Proficiency with content and design tools (e.g., email template editors, Adobe Creative Suite, Canva, and WordPress).
• Proficiency with Microsoft Office, Google Workspace, Slack, or similar collaboration tools.
• Experience with data visualization tools.
• Experience working in nonprofit, education, or certification-based organizations.

Benefits

• Job Title: Sr. Manager, Marketing
• Reports to: Director, Marketing & Communications
• Job Level: Senior Manager
• Supervisory Role: No
• Location: Remote, U.S.-based
• Salary Range: $89,500 - $97,375