Lease-Up Marketing Manager

Role Description

We're hiring a proactive, results-driven Lease-Up Marketing Manager to lead marketing and operations for multifamily lease-up projects. You'll drive occupancy growth by building high-performing marketing systems, boosting property visibility, and supporting leasing operations from launch through stabilization.

The ideal candidate has hands-on experience with apartment lease-ups, digital marketing, property branding, lead generation, and occupancy growth strategy. You know what it takes to launch or reposition a property, generate qualified leasing leads, and improve lead-to-lease conversion through both digital and traditional marketing channels.

This is a great opportunity for someone who loves combining real estate operations, marketing strategy, AI tools, and automation to deliver measurable, revenue-driving results.

Core Task

• Lead marketing strategy for multifamily lease-up projects from launch through stabilization
• Build and execute marketing plans that drive occupancy growth and qualified leasing leads
• Manage and optimize Google Ads campaigns for apartment communities
• Optimize Google Business Profiles to improve local search visibility and lead generation
• Manage and update WordPress property websites and landing pages
• Coordinate listing syndication across apartment listing platforms and rental sites (ILS)
• Create and manage Facebook and Instagram advertising campaigns
• Support property branding, repositioning, and ongoing marketing improvements
• Build and optimize lead nurturing workflows using GoHighLevel or similar CRM/marketing automation platforms
• Implement AI-driven automations to improve marketing efficiency and leasing workflows
• Track campaign performance, occupancy trends, and marketing KPIs, and recommend data-backed improvements
• Coordinate with property managers, leasing teams, vendors, and external marketing partners
• Support project coordination, reporting, documentation, and administrative tasks as needed
• Create and maintain SOPs for marketing and leasing processes

Qualifications

• 3+ years of experience managing lease-up marketing for multifamily real estate properties
• Proven track record of increasing occupancy through digital marketing initiatives
• Strong hands-on experience running Google Ads campaigns
• Experience managing and updating WordPress websites
• Experience optimizing Google Business Profiles for local visibility
• Experience managing Facebook and Instagram ad campaigns
• Familiarity with apartment listing syndication platforms (ILS)
• Experience with CRM/marketing automation tools such as GoHighLevel or similar
• Experience implementing AI tools or automations to streamline marketing workflows
• Strong project management and organizational skills
• Excellent written and verbal English communication skills (C1/C2 level)
• Strong analytical mindset comfortable interpreting marketing data to improve campaign performance
• Ability to work independently in a fast-paced, fully remote environment
• Ability to work full-time during CST business hours

Nice-to-Haves

• Experience with multifamily property management companies
• Experience rebranding apartment communities or commercial properties
• Background in SEO or local search optimization
• Proficiency with Canva or Adobe Creative Suite
• Experience with email marketing platforms such as Mailchimp or Constant Contact
• Familiarity with HubSpot, ClickUp, Monday.com, Asana, or similar project management tools