Marketing Manager, Emerging Brands

Role Description

We are looking for a highly driven Marketing Manager, Emerging Brands to own and scale growing halal consumer brands within the Crescent Foods ecosystem. This is a hands-on, high-impact role for someone who can think strategically and execute quickly across retail, digital, and community channels. You will be responsible for building brand presence, driving product movement, and creating meaningful connections with our customers. This position typically works traditional hours, but occasionally may need to work over to successfully meet customers’ needs.

In this role, you will have the opportunity to:

• Own and execute the marketing strategy for Emerging Brands
• Define positioning, messaging, and campaign direction
• Build and manage a clear growth roadmap
• Support retail expansion through in-store activations and merchandising
• Partner with sales teams to drive velocity and promotions
• Develop retail-ready marketing materials
• Manage and optimize websites and landing pages
• Improve conversion through product storytelling, bundles, and promotions
• Oversee email and SMS marketing strategies
• Lead content strategy across Instagram, TikTok, and other platforms
• Ensure a consistent and elevated brand voice
• Collaborate on content creation (photo, video, campaigns)
• Plan and execute local activations (mosques, sponsorships, schools, community events)
• Build grassroots brand awareness and loyalty
• Manage partnerships and collaborations
• Work closely with Crescent Foods marketing and leadership for all crossover functions
• Align on campaigns, product launches, and shared initiatives
• Perform related duties as assigned or as the situation dictates year-round

Qualifications

• 4–8 years of experience in CPG, retail, or consumer brand marketing
• Bachelor's degree is required
• Proven experience building or scaling a consumer brand
• Strong understanding of back-end websites, Shopify / e-commerce ecosystems
• Experience in social media strategy and content that converts
• Background in event or grassroots marketing is a strong plus
• Ability to operate in a fast-paced, entrepreneurial environment
• Strong communication, ownership mindset, and execution skills

Physical and Environmental Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is performed mostly in an office setting; hand-eye coordination is necessary to operate computers and various pieces of office equipment.
• While performing the duties of this job, the employee frequently is required to stand and talk or hear; use hands and fingers to handle, feel, or operate objects, tools, or controls and reach with hands and arms.
• The employee is occasionally required to walk; sit; climb or balance; stoop, kneel, crouch, or crawl; and smell.
• The employee must be able to occasionally lift and/or move up to 25 pounds.
• PPE required while in manufacturing areas.
• Specific vision abilities required by this job include close vision and the ability to adjust focus.