Associate Marketing Manager, Brand

Role Description

This role supports the development of and leads the execution of integrated marketing strategies and campaigns that advance brand, business, and public health objectives. The Associate Brand Marketing Manager partners with Sr. Brand Marketing Manager and cross-functional teams to bring campaigns to life across paid, owned, and earned channels while monitoring performance and optimizing results. The ideal candidate is a collaborative marketer who is a self-starter with strong project management and analytical skills to drive campaigns forward and contribute to achieving measurable impact.

• Collaborate with Sr. Brand Manager and cross-functional teams in the execution of Marketing strategies and plans aligned to initiative and organizational objectives.
• Develop briefs for campaign-level creative and tactics based on established marketing strategy, clearly outlining objectives, target audience, messaging, deliverables, and channel execution to guide internal teams and agency partners.
• Own the execution and delivery of marketing campaigns across paid, owned and earned channels.
• Manage the day-to-day operational workstreams required to keep initiatives moving forward, including coordination, follow-ups, and executional handoffs.
• Serve as execution lead and project manager for assigned initiative, including maintaining timelines, trackers, meeting cadence, budget alignment and action items to ensure work progresses efficiently.
• Proactively identify risks, delays, or decisions needed and bring forward recommendations to keep work progressing.
• Collaborate with internal stakeholders (e.g., business units, communications, digital, creative) to ensure effective and timely execution of marketing initiatives. Manage agency interactions including briefing, follow-ups, and guiding execution within established strategic direction.
• Develop and adapt simple creative assets (e.g., Canva) within brand guidelines to support faster turnaround times and reduce reliance on external resources.
• Gather and report campaign performance metrics; partnering with Sr. Brand Manager on identifying trends, opportunities and deeper insights to contribute to storytelling.
• Contribute to cross-functional initiatives such as events, partnerships, and activations as needed to support broader marketing initiative goals.
• Build strong working relationships with internal partners to streamline processes, reduce friction, and maintain momentum across initiative.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field (or equivalent experience).
• Typically requires less than two (2) years of experience in marketing, communications, or campaign execution.
• Experience supporting or managing integrated marketing campaigns across multiple channels.
• Demonstrated ability to work independently and proactively manage priorities, drive projects forward, and bring forward solutions or recommendations within a defined scope.
• Demonstrated ability to manage projects and coordinate across multiple stakeholders and agencies/partners.
• Familiarity with marketing performance metrics and ability to work with campaign data to support execution, reporting, and optimization efforts.
• Effective written, verbal and presentation communication skills.
• Proficiency in Microsoft Office, design software, and familiarity with digital marketing tools and platforms.

Requirements

• The expected pay range will be $53,300.00 to $66,600.00. Pay is commensurate with experience; geographic differentials to the pay range may apply.
• The American Heart Association reserves the right to pay more or less than the posted range.

Benefits

• Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
• As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.
• Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level.
• You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.