Head of Brand and Content Marketing

Role Description

The Head of Brand & Content Marketing is a marketing leader responsible for shaping, elevating, and protecting the Vector Security brand across all channels and markets. This role serves as the steward of the corporate identity and the architect of a unified content strategy that drives awareness, trust, engagement, and demand—across residential, commercial, and enterprise segments.

This leader partners closely with Marketing, Sales, Product, Digital, HR, and Customer Experience to ensure the brand reflects our mission, transformation strategy, and customer-centric culture. This role and supporting team members will direct creative execution, content production, brand governance, campaign execution, and thought leadership efforts for the entire organization.

A key component of this role is to leverage AI tools to improve content velocity, brand consistency, quality, operational efficiency, and audience insights. The leader will champion the responsible adoption of AI across the marketing team, establishing guidelines and best practices to ensure creativity, compliance, speed, and competitive advantage.

Qualifications

• 10+ years of experience in brand, content, or creative leadership roles, ideally in technology, security, telecommunications, or B2B/B2C hybrid environments.
• Strong B2C experience preferred.
• Proficient in internal controls testing and documentation.
• Excellent attention to detail and focus on quality.
• Ability to effectively collect, analyze, and present information to senior management.
• Ability to clearly and effectively communicate verbally and in writing.
• Ability to apply common sense understanding to carry out instructions in both written form and received through verbal communications.
• Strong interpersonal, planning, organizational, time management and problem-solving skills.
• Goal driven, self-starter with the ability to work independently.
• Intermediate Microsoft Excel skills.
• Proficient in Microsoft Office products and experience with Microsoft Dynamics 365 and Great Plains preferred.

Requirements

• Own and evolve the Vector Security brand positioning, visual identity, narrative, and message architecture across all lines of business.
• Maintain a unified brand strategy that aligns with the company’s transformation agenda and long-term growth goals.
• Lead the creative development of brand campaigns, corporate storytelling, and narrative frameworks that reinforce customer trust and market differentiation.
• Ensure brand consistency across 50+ branch locations, field teams, digital properties, sponsorship assets, sales enablement materials, and internal channels.
• Oversee brand governance, including guidelines, approval processes, and quality control across the organization.
• Develop and execute an integrated content strategy spanning video, social, web, digital advertising, events, PR, blogs, email, and thought leadership.
• Oversee creation of high-quality, audience-targeted content that drives awareness, engagement, lead generation, and customer retention.
• Build a scalable content engine—campaign cadences, editorial calendars, and storytelling frameworks—supporting national and branch-level marketing needs.
• Partner with Digital Marketing to ensure content optimization for SEO, GEO, personalization, and conversion.
• Direct the creative process for flagship initiatives such as sports sponsorships, customer success storytelling, product launches, cultural programs, and Executive leadership visibility.
• Champion the adoption of AI tools for content creation, ideation, editing, metadata optimization, versioning, analysis, and workflow automation.
• Develop ethical and brand-safe AI usage guidelines for the marketing team, ensuring compliance, intellectual property protection, and reputational integrity.
• Implement AI-powered tools for multimedia production (video, audio, graphics), content repurposing, personalization, and performance forecasting.
• Explore emerging AI technologies that improve efficiency, creativity, and customer insights—running pilot programs and proof-of-concepts as appropriate.
• Train and upskill the team on responsible, high-impact AI usage.
• Lead the internal creative team to develop compelling campaigns and assets that reflect brand excellence.
• Oversee production of video, photography, podcasts, digital ads, print collateral, branch brand kits, and sales enablement tools.
• Ensure the newly built media studio operates at high capacity and supports consistent brand storytelling across channels.
• Provide creative oversight for major internal events, leadership meetings, awards programs, and cultural moments.
• Collaborate with Sales, Customer Experience, and Product teams to align messaging with customer needs and market opportunities.
• Strengthen alignment between brand, digital, and growth marketing functions—particularly as the organization expands D365 Marketing, automation, and personalization capabilities.

Benefits

• Competitive compensation with incentive eligibility.
• Medical, dental, and vision coverage.
• HSA/FSA programs.
• Company paid life and AD&D insurance.
• Company paid short- and long-term disability.
• Voluntary benefit products.
• 401k retirement savings plan after just 60 days.
• 7 Company Holidays, plus 2 Floating holidays of your choice.
• Paid Time Off.
• Tuition reimbursement.
• Employee Assistance Program (EAP).