Head of Brand & Growth

Role Description

Build Epillon's consumer brand and D2C engine from zero as we go to market, plus the marketing that helps us sell to dermatologists and clinics. Hands-on, founding-team, science-led category creation.

• Build the category narrative.
• Take real science — mechanisms, actives, the biology of skin aging — and turn it into a story a person feels, not a paper they skim.
• Build the brand from zero.
• Positioning, voice, identity, the whole consumer expression of skin longevity. You'll work closely with the CEO to define what Epillon sounds and feels like to the world.
• Build demand through owned and earned channels.
• This is a brand built on credibility and content, not bought clicks. Organic, owned audience, founder-led authority, creator and KOL credibility, education that compounds. Paid is a tool you'll use strategically, not the engine you lean on.
• Build the channels and the content.
• Instagram, TikTok, YouTube, email, the site. You'll set the strategy and you'll make the work — copy, content, campaigns. You operate hands-on, and you use AI and automation to produce at a volume and speed.
• Turn attention into customers.
• Funnels, conversion, lifecycle, retention, the waitlist into launch. You own the consumer demand number, and you understand it feeds the clinics as much as the cart.
• Equip the practitioner channel.
• Build the brand, content, and materials that make Epillon credible to dermatologists and clinics — the assets that make a derm proud to stock us and confident recommending us.
• Work the whole system.
• Partner closely with the clinical side so the two engines compound — consumer demand that pulls Epillon through partner clinics, and clinical credibility that makes the consumer story land harder. You think in ecosystems, not silos.

Qualifications

• Experience as an early marketing hire or founding marketer at a startup, with a track record of building marketing functions, processes, and brands from the ground up.
• Proven experience building and scaling a consumer brand from early stage through commercial growth, ideally within beauty, wellness, health, longevity, or consumer healthcare.
• Strong D2C and ecommerce expertise, including customer acquisition, conversion optimization, subscription models, lifecycle marketing, retention, and CRM.
• Demonstrated success developing compelling brand positioning, messaging, and storytelling for science-backed or highly educational products.
• Experience creating and executing multi-channel content strategies across social media, email, web, and community-building platforms.
• Ability to translate complex scientific or clinical concepts into engaging, consumer-friendly marketing while maintaining credibility with healthcare professionals.
• Experience marketing to both consumers and healthcare practitioners, including developing sales enablement materials, educational content, and professional marketing assets.
• Highly analytical with a data-driven approach to measuring performance, optimizing campaigns, and making strategic marketing decisions.
• Proficiency leveraging AI, automation, and modern marketing technology to increase speed, efficiency, and creative output.
• Exceptional copywriting, communication, and creative direction skills with a strong eye for brand consistency and consumer engagement.
• Entrepreneurial mindset with a bias for action, comfort operating in ambiguity, and the ability to thrive in a fast-paced, resource-constrained startup environment.

Requirements

• Salary range: $100,000 - $150,000 annually based on experience.
• Potential opportunity for equity package.

Benefits

• The Talent Project is an equal opportunity employer.
• We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent.
• We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.