Head of Product Growth

Role Description

Roofr is looking for a Head of Product Growth to own how we grow through the product. You’ll work at the intersection of product, data, and go-to-market:

• Designing the activation and expansion paths that keep contractors engaged.
• Surfacing product signals that unlock sales conversations.
• Building Roofr Voice into a scalable AI product line.

You’ll report to the CPO, sit on the product leadership team, and lead a Growth team that includes Engineering, Design, Data Science, and a Principal PM as your direct report.

A lot of the building blocks are already in place:

• Clear activation metric guiding both self-serve and sales-assist motion.
• Hybrid model that is actively evolving.
• AI product line in Roofr Voice that is ready to scale.

The job is to take what’s working, sharpen it, and build on top of it.

What You’ll be measured on:

• Software adoption across the subscriber base.
• Orchestration of the hybrid motion.
• Self-serve revenue growth, shared with the GM of Measurements.
• Roofr Voice outcomes.

What You’ll get to do:

• Orchestrate the hybrid motion with Sales:
• Identify product signals indicating a contractor is ready for a sales conversation.
• Build playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base.
• Drive activation and expansion:
• Own the in-product experience that gets new contractors to value fast.
• Design expansion loops that drive deeper adoption and multi-product retention across the customer base.
• Grow self-serve revenue:
• Own the self-serve motion across transactional and subscription products, focusing on Measure+ and in-product upgrade paths.
• Build and scale Roofr Voice, our AI voice agent:
• Own the product strategy and roadmap for Roofr Voice.
• Define what success looks like as both a retention driver and a net-new revenue stream.
• Lead the team and the metrics:
• Lead the Growth team including Engineering, Design, and Data Science.
• Build a fast experimentation culture.
• Own the growth metrics that matter to leadership.

Qualifications

• 8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus.
• Real experience building a hybrid product-led and sales-led motion.
• Strong activation and expansion instincts.
• Experience working across both transactional and subscription revenue models.
• Comfortable running experiments end to end.
• Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR.
• Experience with tools like Amplitude, HubSpot, and Snowflake or a comparable data warehouse.
• Experience building or scaling an AI-powered product is a meaningful differentiator.
• Able to lead and develop cross-functional teams.
• Clear communicator at every level, from executive to analyst.
• Based in the US or Canada.

Benefits

• 1st week of employment is mandatory PTO.
• 1 Friday off per month (laundry days).
• Company-wide paid shutdown for the week between Christmas and New Years.
• Flexible time off.
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada.
• RRSP/401k match.
• Generous Parental Leave policy.

Perks

• Annual company retreat with great team building activities.
• Ample learning and development opportunities.
• Home office setup stipend.
• Internet and phone allowance.
• Remote first culture.
• Weekly Friday paydays!