Head of Pipeline Growth & Integrated Campaigns

Role Description

We’re hiring a Head of Pipeline Growth & Integrated Campaigns to own and scale Unit21’s pipeline generation engine at the intersection of AI, data, and financial services. In this role, you’ll work closely with Marketing, Sales, RevOps, and Product teams to ensure the right mix of programs, campaigns, and investments are consistently driving qualified pipeline across verticals. This role is ideal for someone who combines strong revenue rigor with experimentation, is analytically driven and AI-forward, and wants to help define how modern demand generation operates in a fast-moving, high-growth environment.

• Own and execute Unit21’s demand generation strategy with a focus on marketing-sourced pipeline, qualified meetings, and pipeline coverage against targets.
• Maintain a live view of pipeline health across verticals, proactively identifying risks and activating programs to close gaps before targets are missed.
• Develop and oversee integrated programs across paid channels, webinars, partner programs, and additional demand motions that contribute to new sales meetings.
• Ensure demand campaigns are sequenced, coordinated, and purpose-built to support pipeline generation, balancing reliable execution with thoughtful experimentation.
• Manage a paid demand budget and allocate spend based on pipeline needs, using paid media strategically to accelerate underperforming segments, support launches, and fill regional or persona gaps.
• Partner closely with Sales, RevOps, and Marketing leadership to improve forecasting discipline, optimize funnel conversion, and align demand investments to revenue priorities.
• Use Salesforce, HubSpot, and broader funnel analytics to assess performance, interpret attribution and influence models, and communicate tradeoffs clearly to executive stakeholders.
• Lead and manage influencers, publishers, and third-party vendors, holding partners accountable to pipeline contribution and making adjustments where programs underperform.
• Develop and test new demand motions while maintaining a disciplined balance between proven channels and experimental investments.
• Represent the voice of pipeline performance in cross-functional planning, helping shape growth strategy through data, signal, and operational rigor.

Qualifications

• 6–10+ years of experience in demand generation, growth marketing, revenue marketing, or pipeline generation roles, ideally in B2B SaaS, fintech, or enterprise software.
• Demonstrated ownership of pipeline and meeting targets, including forecasting coverage, identifying gaps, and activating programs to mitigate risk.
• Strong integrated campaign management experience across paid media, partner programs, webinars, and multi-channel demand motions.
• Revenue and data fluency, including deep comfort with Salesforce for funnel conversion analysis, attribution models, and performance reporting.
• Experience managing and optimizing meaningful paid demand budgets, with strong judgment on investment allocation based on business needs rather than channel preference.
• Ability to operate strategically while staying close to execution, balancing proven performance levers with experimentation and learning.
• Strong cross-functional partnership skills, particularly with Sales, RevOps, Marketing, and executive stakeholders.
• Comfort operating in fast-moving, ambiguous environments where priorities shift and pipeline needs evolve quickly.
• High levels of ownership, analytical rigor, curiosity, and hustle, with a bias toward action and measurable outcomes.

Bonus Points

• Bachelor’s degree or higher in Marketing, Business, Economics, Analytics, or a related field.
• Experience marketing into fraud, AML, compliance, or broader risk ecosystems.
• Experience at early-stage or high-growth startups.
• Exposure to AI-driven demand generation, intent signals, or modern growth tooling.
• Familiarity with structured approaches to forecasting, experimentation, and pipeline modeling.

Work Location

Remote - US - Remote work is limited to the following U.S. states: CA, CO, GA, ID, IL, KS, MA, MD, MI, MN, NJ, NY, OH, OR, PA, RI, TX, WA.

Compensation

The base salary range for this role is $150,000–$185,000 annually, depending on experience and location. This range does not include bonuses, equity, or other incentives.

Benefits

• Competitive salary and pre-IPO equity.
• 100% company-paid medical, dental, and vision insurance (employee).
• Unlimited PTO and generous leave programs.
• 401(k), learning & development stipend, and home office setup support.
• Inclusive, high-ownership culture focused on impact, innovation, and growth.

Equal Opportunity

Unit21 is an equal opportunity employer. We encourage candidates to apply even if they do not meet every listed requirement. We are committed to building a diverse, inclusive workforce.