Head of Growth
$50 per hourHAVN
HAVN is the global leader in EMF protection. Our proprietary WaveStopper technology goes into apparel, accessories and home products designed to reduce everyday exposure to electromagnetic fields. We're creating the category, and we're winning it: 4x YoY growth, eight figures in revenue, profitable. Three U.S. Air Force contracts, including a $2M program putting WaveStopper into military uniforms and shaping military EMF standards. $8M raised from VCs and strategic investors, including the former President of Lululemon and NBA All-Star Rudy Gobert. 120,000+ customers. 8 years in business. 1,800+ clinicians recommend HAVN. 99.7% EMF blocking, IEEE-299 certified. $200 AOV, under 4% returns. **Here's the part that should interest you most:**we got here with a tiny marketing team. A CMO, a marketing manager, and a handful of contractors. That's it. We've just put the bench in place for the next phase: eight specialist agencies across creative, retention, conversion, YouTube, TikTok and Amazon. You'd come in as the person who runs it. Our CMO built this and is moving on to start his own company, so you'd take it over, sharpen it, and build the in-house team behind it. Our target is a $100M run-rate within 18 to 24 months. You can go run growth at another supplement brand, in a category with three winners already. Or you can come build a category that has military contracts, clinical adoption, and regulators moving in one direction behind it. THE ROLE Hands-on, reporting directly to the CEO. You own growth end to end: the channel strategy, the creative, the funnel, lifecycle, the agency bench, the team you build, and the P&L that pays for all of it. You decide where the money goes and in what order. How much into Meta, how fast we scale YouTube, what TikTok is really for, when Amazon earns more. You set the creative standard and own the brief. You own what happens after the click: landing pages, offers, conversion, email and SMS as a revenue line rather than an afterthought. You won't be cutting every ad yourself. But you can look at ninety days of creative and know exactly which concepts are working and why, and direct whoever's executing until the rest gets there. You own a real P&L, not just a budget. Media, agency retainers, marketing payroll and tooling all sit inside your number, and CM3 is what you're measured on. THE FIRST 18 MONTHS 90 days: Full handover complete, with nothing living only in someone else's head. The agency bench assessed on performance and cost, with a clear view of what stays, what goes, and what comes in-house. Creative pipeline rebuilt around net-new concepts. A measurement baseline we can trust before the new channels scale. 6 months: MER above target at meaningfully higher spend. First in-house hire made. At least one non-Meta channel producing at scale. Conversion and lifecycle materially better than we found them. 12 months: Meta below 70% of new-customer revenue. The growth team built. Creative volume at or above our spend tier's benchmark, with a documented winning-concept rate. CM3 above 20% at multiples of today's spend. 18 months: A growth operation a brand 10x our size would be proud to inherit, and a business at $100M or on a credible path to it.
WHAT WE'RE LOOKING FOR
You've operated at $50-100M+. That's where we're going, and we want someone who has already been there. You have personally run seven figures a month in paid media, hands in the account within the last 18 months. You've owned a marketing P&L including the fixed costs: retainers, payroll and tooling inside your own number. Not just a media budget handed to you. You've had to make growth pay for itself, at a business that couldn't just raise more. You've built the channel mix, not just optimised one channel. You can walk us through how you sequenced a second and third channel, what the learning cost, and what you killed. You've hired the team: creative strategist, media buyer, lifecycle owner. And you can name the people you'd call in week one. You've hired and fired agencies, and you can walk through the standard you hold them to. You own what happens after the click: landing pages, offers, CRO, email and SMS as revenue lines you've personally owned. You've sold something people weren't already looking for. Supplements, skincare, devices, sleep, health tech. You're experienced with advertorials, VSLs and founder-led content.HOW WE WORK
Under twenty people. Fast to execute at a high quality. Light on process, heavy on delivery. Decisions made with imperfect data, then refined in market. The senior team you'll work alongside: a CEO with 10+ years in EMF protection (MSc biology and engineering, MBA HEC Paris, Forbes 30 Under 30), a Head of Military BD who closed $1.5B+ in defense contracts at Galvion, and a Head of Engineering ex Mercedes-Benz Technology. Remote, with the team working Pacific hours. LA is a plus, our office is in Santa Monica.COMPENSATION
Top-of-market base salary. Significant and uncapped upside tied to performance. Full health, dental, vision and 401(k) match. Unlimited PTO and encouragement to use it. Unlimited HAVN gear. #J-18808-Ljbffr HAVN$180k - $220k
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