Commercial Enablement Lead

About CooperSurgicalCooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of CooperCompanies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at Qualifications, Knowledge, Skills and Abilities:Strong critical thinking and analytical mindset with strong business acumen and extreme ownershipSolution‑driven leader who challenges legacy thinking and translates commercial strategy into practical, scalable sales execution.Proven ability to foster a culture of collaboration, continuous improvement, and performance excellence across cross‑functional teams.Influential leader who navigates ambiguity effectively and drives alignment and accountability in fast‑changing commercial environments.Proven track record of commercial or sales enablement equipping sales teams and leaders to execute sales motions, messaging, and value propositions that drive revenue and customer outcomes.Strong outside‑in perspective with the ability to understand customer needs, competitive dynamics, and market trends across a diverse portfolio.Ability to inspire and motivate teams to achieve exceptional results through data-driven performance managementExceptional communication and interpersonal skills, with the ability to build strong relationships with customers, partners, and internal stakeholdersStrong knowledge of sales processes, methodologies, CRM systems, and a passion for integrating modern technology and tools into sales operationsMinimum of 10 years’ experience in Sales, Commercial Enablement, Marketing, or Customer‑facing leadership roles.Proven track record of enabling sales performance and revenue growth through improved seller readiness, adoption of sales motions, and disciplined execution of go‑to‑market strategies.Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferredExperience:Minimum of 10 years’ experience in Sales, Commercial Enablement, Marketing, or Customer‑facing leadership roles.Proven track record of enabling sales performance and revenue growth through improved seller readiness, adoption of sales motions, and disciplined execution of go‑to‑market strategies.Education:Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferredAs an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at to learn more about CooperSurgical and the benefits of becoming a member of our team.To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. If you are interested in applying and require special assistance or accommodations due to a disability, please contact us at View email address on click.appcast.io Summary:CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. We lead the industry in next-generation fertility and birth solutions that help conceive, deliver, and protect healthy babies. When it’s time for people to build their families, the CooperSurgical Donor Gametes Services, California Cryobank and Donor Egg Bank USA, can help intended parents reach their goals with the highest quality donor sperm and donor eggs from rigorously screened diverse donors. Our team cares enough to want to make a difference – for the communities in which we live and work and in the well-being of women, babies and families everywhere.We strive to continuously develop best in class people, process, and technologies. Our Donor Gametes services support those seeking to realize their dreams of creating a family, and specifically serves the LGBTQ+ community, independent parents, and those with fertility challenges in need of donor sperm and/or donor eggs.This role supports the Sr. Director, Global Sales, Donor Gamete Services and is accountable for enabling effective execution of Donor Gamete commercial strategy by equipping sales teams and supporting sales functions with the skills, messaging, readiness, and reinforcement required to deliver revenue growth and consistent customer experiences.Additionally, this role is accountable for enabling sales effectiveness and improving the customer experience by translating commercial strategy into clear, actionable guidance that sales teams can execute consistently. The ideal candidate possesses a strong understanding of sales enablement, sales strategy, value proposition positioning, customer experience, excels at driving engagement and accountability, and has demonstrated success enabling revenue growth and sustained customer satisfaction through sales force training and enablement. Essential Functions & Accountabilities:Commercial Strategy: Own Commercial Enablement strategy aligned to Donor Gamete revenue prioritiesEnsure seller and manager readiness for product, pricing, and GTM changes Drive adoption and reinforcement of approved sales motions and value messaging Partner with Egg and Sperm Sales Managers to enable manager‑led coaching and accountability Translate commercial strategy into actionable guidance for day‑to‑day selling executionPrioritize exceptional customer service experiences through intimate knowledge of market landscape, installed base, customer journey, and sales cycle creating enhancements to satisfaction and retention, B2B and B2CImplement commercial enablement and training programs to achieve revenue targets, expand market share, and drive sustainable growth across multiple regions, leveraging data-driven insights and performance metricsDevelop understanding of levers for revenue, volumes, and customer behavior to provide input on to sales leaders and cross-functional partners on the delivery of sales promotions and campaigns. Partner with Marketing, Field Sales, and Strategic Accounts to translate go‑to‑market strategy into clear, actionable guidance that sellers can execute to strengthen partnerships and improve lead conversion.Analyze and stay updated on market trends, competitive landscape, and customer insights to identify new business opportunitiesPerformance Metrics and Analytics:Use agreed performance metrics to assess adoption, readiness, and enablement impactPartner with Sales Operations to translate demand insights into enablement prioritiesMeasure and improve time‑to‑productivity for new hires and sellers transitioning into new roles, products, or sales motions. Track adoption of defined sales motions, playbooks, and commercial enablement programs, ensuring consistent execution across teams. Assess conversion rate and sales velocity improvements following enablement initiatives, using pre‑ and post‑enablement performance comparisons. Evaluate manager coaching effectiveness by monitoring coaching participation, quality indicators, and subsequent seller performance improvement. Monitor seller readiness and certification completion, ensuring sales teams are equipped and prepared to execute go‑to‑market strategies. Leverage agreed performance insights and reporting in partnership with Sales Operations to identify execution gaps, inform enablement priorities, and continuously improve commercial effectiveness.Align individual responsibilities with prioritized activity, metrics, and business strategy evolving center of excellence; Identify trends, opportunities, and challenges impacting sales performance and strategies to remediationIncrease reps' efficiency with lead conversion, transactions, and time management; enhance core competency of proactive approach to salesDevelop and deliver training and coaching programs to educate sales teams on new processes, tools, best practices, and adoption of process improvements; partner with sales leadership to identify skill gaps and development needs to execute targeted training initiativesWork Environment:RemoteTravel: ~20%Full timePosting Date: 2026-06-22