Marketing Specialist

Job Description

Job Description

Hello potential future colleague!

The original wedge-locking company that started in a red barn in Mattmar, northern Sweden, back 40 or so years ago has grown into the global industry leader in bolting and engineering solutions, at a rate such that we need more colleagues for our mission to make the world a safer place.

Most don’t devote a thought to bolts loosening – but we do. Every minute. Every hour. All day. All Year. Our promise to build connections that last goes beyond manufacturing the best bolting technologies to expert support and pioneering digital solutions.

Are you excited to help shape the future of industrial innovation? As a Marketing Specialist, you'll support the Americas marketing manager in executing the North America marketing strategy, increasing brand awareness, generating and nurturing high-quality leads, and supporting regional sales efforts.

This role will be based at our Clinton, PA facility near the PIT Airport. Relocation is not being offered for this position.

Your profile consists of the following areas of experience, knowledge, and responsibility:

• Support lead generation campaigns across multiple industry segments to support customer acquisition and pipeline growth.

• Build, deploy, and optimize lead nurture email campaigns based on audience segmentation.

• Maintain accurate CRM database, ensuring proper lead tagging and workflow management.

• Collaborate with marketing automation manager to monitor lead qualification processes and facilitate timely handoff of SQLs.

• Plan and coordinate trade shows, exhibitions, and marketing events, managing logistics, booth setup, promotional materials, and attendee communications.

• Equip sales representatives with event resources and coordinate post-event lead capture and follow-up activities.

• Support sales enablement by providing presentations, marketing material, product information, and customer-facing materials.

• Maintain organized marketing asset libraries, ensuring version control and accessibility for internal teams and distribution partners.

• Execute distributor co-op marketing programs, including newsletters, targeted email campaigns, co-branded promotions, and advertising initiatives.

• Coordinate with distributors and external partners to ensure marketing assets are delivered on time and align with brand standards.

• Track co-op program activity and compile results for review.

• Support paid media initiatives through asset coordination, UTM tracking, landing page updates, and campaign execution.

• Maintain and optimize content for digital storefronts, including Amazon and other e-commerce platforms.

• Assist with marketing budget planning, expense tracking, and reporting to ensure alignment with business objectives.

This list is not all inclusive and may include other duties as assigned and necessary for the operation and management of the business.

Requirements & Desired Characteristics:

• Bachelor's Degree, preferably in Marketing, but other disciplines with comparable commercial training are welcome.

• 2-4 of experience in B2B marketing role, ideally in an industrial, manufacturing, or engineering-adjacent environment.

• Experience coordinating trade shows or events.

• Hands-on experience with a CRM and marketing automation platforms, preferably ClickDimensions, Dynamics 365, or similar.

• Familiarity with paid social platforms - LinkedIn, Campaign Manager, Meta Ads Manager, Google Ads.

• Familiarity with marketing analytics tools such as GA4, Looker Studio, Clarity, etc.

• Strong organizational skills and ability to manage multiple workstreams simultaneously without dropping detail.

• Comfortable working in a lean team where ownership and initiatives are expected.

Eligibility Requirements:

• Willing and able to work a set hybrid schedule of 3 days in office and 2 days remotely.

What we offer

• Collaborative, Innovative Culture: Join a team that encourages creativity and idea-sharing to solve challenges and drive growth.

• Opportunities for Development: Enjoy access to resources, training opportunities, and an encouraging environment that promotes personal and professional growth.

• Modern and spacious facility in the Greater Pittsburgh Area.

• Top tier health benefits, PTO, company holidays, 401(k) with company match, Paid Parental Leave, and so much more.

• Annual salary between $60,000 - $70,000 based on skills, experience, and background.

Nord-Lock Group as an employer

Nord-Lock Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

We value diverse teams to work smarter and deliver solutions in a dynamic environment while offering challenging projects and opportunities to learn and develop for your success.

How to apply
Please send us your CV and cover letter as soon as possible as we are reviewing candidates continuously.

About Nord-Lock Group
Nord-Lock Group is a global leader in bolting and engineering solutions. Our people are experts in the lifecycle of secure bolted joints, innovators at the forefront of digital solutions and committed to doing business with respect for people and planet. Our brands are all at the forefront of their respective technologies: Nord-Lock® wedge-locking washers, Superbolt® mechanical tensioners, Boltight® hydraulic tensioners, Expander® System pivot pins, and Energy Bolting safety-critical fasteners.

Nord-Lock Group is owned by the Nasdaq OMX Stockholm-listed company Investment AB Latour and employs 800 people in over 30 countries across the globe. .