Executive Director / Administrator

Executive Director

StoryPoint Rockford

Position Summary:


Our mission is all about creating the absolute best experience, with every person, in every interaction, every minute of every day. Employees, residents, families, and visitors are all a part of that experience. The Executive Director is responsible for the overall experience while maintaining the financial health of the community.


The Executive Director will maintain an open-door policy to communicate with, listen to, and assist each person with compassion and patience. The multitude of interactions and our response to those interactions sets us apart from all other senior living providers and places us above the rest.


The Executive Director will lead by example, build relationships, and earn the trust and respect of others. Using strong leadership and communication skills, the Executive Director will create and nurture a culture that fosters Safety , Belonging , Something to Look Forward to and Peace of Mind for our residents and their families.


Required Experience for Executive Director

• Bachelor's degree in business, Health Care, Gerontology, or equivalent experience.
• Fulfillment of any necessary state-specific certification for Licensed Assisted Living or equivalent and an understanding of federal and state laws related to the operations of a Senior Assisted Living Community.
• Demonstrates passion for leading and developing people as well as promoting excellent service delivery to residents.
• Exceptional hospitality skills with knowledge of and special sensitivity to the needs of aging adults and their families.
• Dedication to helping others and making a difference in the lives of the people they encounter every day.
• Exceptional ability to form meaningful relationships with residents, team members and families to increase satisfaction and grow census.
• Ability to work effectively and diplomatically with a variety of publics, including employees, residents, families, ownership groups, community groups, government agencies, etc.
• Ability to communicate clearly and concisely, both verbally and in writing.
• Ability to work effectively as part of a team.
• Strong proficiency with Microsoft Office applications.

Primary Responsibilities for Job Executive Director:

• Drives culture within community. Responsible for reinforcing our Common Beliefs through communication and modeling expected servant leadership behaviors in all interactions with others.
• Regularly creates meaningful connections with all residents within the community, ensuring our Residents have Safety, Belonging, Something to Look Forward to and Peace of Mind
• Responsible for the overall financial health of the community
• Leading other functional leaders in the community
• Supports in hiring, training, performance management and separations, when necessary
• Establishes, builds and maintains positive relationships with residents and families.
• Supports the sales process to convert prospective residents into actual residents and builds strong relationship with sales partners
• Responsible for the lease signings, Move-in-Momentum, including collaboration with various departments to ensure resident needs are met accordingly and assisting resident/families.
• Conducts Resident Forums on a monthly basis to listen to and respond to resident concerns.
• Leads daily stand-ups to review concerns and address issues related to the Community.
• Supports for other functional leaders for meetings involving resident care
• Partners with Functional Leaders to ensure that 85% of community concerns are solved at the community level.
• Ensures ongoing compliance with all state and federal regulatory requirements.
• Ensures adequate preparation for, and participate in, regulatory compliance survey.
• Responsible for ensuring all safety protocols are completed in a timely manner
• Ability to provide on-site emergency support at the Community, when necessary
• Some travel may be required.
• May be required to attend Real Estate Class and obtain licensure / 6 months to begin process.
• May be required to provide support to other functions within the department to ensure staffing needs are met.
• Performs other similar or related duties as assigned or necessary.

General Working Conditions:


This position entails standing for long periods of time. While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk and use hands to handle keyboard, telephone, paper, files, and other equipment and objects. The employee is occasionally required to reach with hands and arms. This position requires the ability to review detailed documents and read computer screens. The employee will occasionally lift and/or move up to 25 pounds. The work environment requires appropriate interaction with others. The noise level in the work environment is moderate. Occasional travel to different locations may be required.


We have comprehensive benefit packages that include health, dental, vision, 401(k), income protection, and extraordinary work-life benefits.

This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision. The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.


Equal Opportunity Employer

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