Marketing Specialist

Job Description

Job Description

About UltraSource

Since our founding in 1883, UltraSource has served the processing and packaging equipment needs of thousands of companies worldwide in the meat and poultry, seafood, and dairy industries. Our comprehensive offering includes hundreds of products that enable us to custom tailor equipment solutions that meet the production line objectives, labor goals, budget constraints and brand image of our customers.

Position Summary

UltraSource is seeking a highly motivated and detail-oriented Marketing Specialist to join our growing marketing team. This is a hands-on role for a marketing professional who thrives in a fast-paced environment and enjoys wearing multiple hats. The ideal candidate is a creative problem solver with experience in B2B industrial equipment marketing and a passion for content creation, digital marketing, social media, ecommerce, and campaign execution.

This role requires a true "jack-of-all-trades" marketer who can move seamlessly between strategy and execution while maintaining exceptional attention to detail.

Responsibilities

Content Strategy & Creation

• Create and manage content for website product description pages (PDPs) and sales collateral
• Write compelling customer-focused copy tailored to industrial and manufacturing audiences
• Coordinate with product managers, sales teams, and vendors to gather technical information and transform it into engaging marketing content

Ecommerce & Website Management

• Maintain product information, imagery, and digital assets across web platforms
• Ensure content accuracy, consistency, and a positive customer experience

Graphic Design & Creative Production

• Design marketing materials including advertisements, brochures, trade show graphics, email assets, social media content, and presentations
• Create and edit visual content using Adobe Creative Suite
• Maintain brand consistency across all marketing channels and materials

Product Photography & Visual Content

• Plan, capture, and edit professional product photography for use across digital, print, ecommerce, social media, and sales materials
• Coordinate and execute product photo shoots, including equipment staging, lighting, composition, and post-production editing
• Maintain and organize UltraSource's digital asset library, ensuring photos and creative assets are current and accessible

Other Duties as Assigned

UltraSource is a growing, entrepreneurial organization where team members are encouraged to be adaptable and contribute beyond their primary responsibilities when needed. As business priorities evolve, this position may take on additional projects and responsibilities that support company objectives and customer success.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Graphic Design, or related field
• 2-3 years of marketing experience , preferably in B2B industrial equipment, manufacturing, food processing, or related industries
• Proficiency in:
• Adobe InDesign
• Adobe Illustrator
• Adobe Photoshop
• Experience with ecommerce and website content management
• Strong copywriting and content development skills
• Exceptional attention to detail and project management abilities
• Ability to manage multiple projects simultaneously and meet deadlines
• Strong communication and collaboration skills

Why Join UltraSource?

• Family-owned company with over 140 years of industry leadership
• Opportunity to make a direct impact on business growth
• Collaborative and entrepreneurial environment
• Exposure to a wide variety of marketing disciplines
• Career growth opportunities within a growing organization

Physical Demands

Must be able to fulfill all essential job functions in a consistent state of alertness and in a safe manner. While performing the duties of this job, the employee is regularly required to sit, use hands to feel and manipulate, and requires the ability to talk and hear. The employee is occasionally required to stand, walk, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.