Growth Marketer

Role Description

We're looking for a growth marketer to own the entire member funnel, from the moment a shopper first encounters Ocean all the way to active, happy member. You'll live in the funnel data, generate and test ideas relentlessly, and build the lifecycle and paid programs that move the numbers when they get stuck.

This is a high-ownership, high-visibility role for someone who thinks in cohorts and conversion rates, and can go from hypothesis to live experiment without waiting for permission. You'll work closely with the founders and have outsized influence on how Ocean grows.

What You'll Do

• Own the full funnel. Define, instrument, and obsess over our funnel metrics at every stage: acquisition, signup, activation, engagement, and retention. You'll have a deep understanding of where members drop off and why.
• Run a relentless experiment engine. Generate hypotheses, prioritize them, ship tests, read the results honestly, and compound the wins.
• Build lifecycle marketing. Design and manage our SMS and email workflows end to end to complement the customer journey, e.g. free to paid conversion, onboarding, and ongoing usage.
• Stand up paid acquisition. To enhance results, build and scale paid funnels when required.
• Close the loop on measurement. Make sure tracking and attribution are clean enough to trust the decisions you're making on top of them.

Qualifications

• Direct experience driving growth in a D2C / ecommerce environment.
• A track record of owning a funnel and moving the metrics with a high degree of independence.
• Fluency with lifecycle tooling (email/SMS platforms) and paid acquisition (Meta and similar).
• Genuinely analytical: comfortable in the data, fluent in cohorts, CAC/LTV, conversion, and retention, and able to turn analysis into action.
• A builder's bias: you'd rather ship a test this week than perfect a plan for next quarter.
• Scrappy and self-directed; you thrive with ownership and ambiguity in an early-stage environment.

Nice to Have

• Experience marketing a subscription or membership product.
• Background in post-purchase, logistics, or shipping-adjacent products.
• Hands-on comfort with analytics tooling (GA4, Amplitude) and light technical setup (pixels, tracking, audience syncs).
• Located in NYC or Boston.