Growth Marketer

Role Description

We are seeking a creative, strategic and results-driven Growth Marketer to take ownership of our organic marketing strategy and drive business growth through compelling content and audience engagement. This is a hands-on role for someone who enjoys building brands, creating engaging content and developing growth strategies that generate measurable results. You'll be responsible for the entire organic marketing function—from strategy and content creation through to execution, community management and performance analysis. Working closely with the founders, you'll have the opportunity to shape the brand's voice, grow its online presence and make a direct impact on business success.

Key Responsibilities

• Develop and own the overall organic marketing strategy.
• Plan and execute a consistent content calendar across all key platforms.
• Create engaging short-form content, including videos, reels, carousels, graphics and written posts.
• Write compelling copy for social media, email campaigns and marketing materials.
• Edit short-form video content for social platforms.
• Design social media graphics, carousels and promotional assets using Canva or similar design tools.
• Manage and grow social media channels, ensuring consistent brand messaging.
• Engage with the online community by responding to comments, messages and audience interactions.
• Develop and manage email marketing campaigns, including nurture sequences and promotional content.
• Leverage AI tools to improve content creation, repurpose existing content and increase efficiency.
• Monitor marketing performance using analytics and continually optimise content and strategy.
• Identify growth opportunities and recommend new marketing initiatives.
• Collaborate closely with leadership to execute business growth objectives.

Qualifications

• Proven experience as a Growth Marketer, Digital Marketer or Content Marketing Specialist.
• Demonstrated success growing brands through organic marketing.
• Strong content creation skills across multiple social media platforms.
• Excellent copywriting skills with exceptional written English.
• Experience producing engaging social media content that generates leads and engagement.
• Ability to create, edit and publish short-form video content.
• Experience using Canva or similar design software.
• Strong understanding of social media algorithms and content trends.
• Experience managing online communities and customer engagement.
• Knowledge of email marketing and marketing automation.
• Experience using AI tools to enhance marketing workflows.
• Analytical mindset with the ability to interpret marketing data and optimise campaigns.
• Highly organised with excellent project management skills.
• Ability to work independently in a remote environment.

Requirements

• Experience in B2B Marketing.
• Experience in service-based businesses.
• Experience in construction or trades industries.
• Experience in UK markets.
• Experience in organic social media growth.
• Experience in content strategy.
• Experience in brand development.
• Experience in lead generation.
• Experience in marketing automation.
• Experience with CRM platforms.

Technical Skills

• Canva (or equivalent design software).
• Social media management platforms.
• Instagram.
• TikTok.
• LinkedIn.
• Email marketing platforms.
• AI content creation tools.
• Video editing software.
• Analytics and reporting tools.

Ideal Candidate Profile

• Creative and commercially minded.
• Strategic with a growth-focused mindset.
• An excellent storyteller and communicator.
• Confident taking ownership of an entire marketing function.
• Self-motivated and proactive.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Passionate about creating content that drives engagement and business growth.
• Curious, data-driven and continually looking for ways to improve results.
• Adaptable, collaborative and eager to build something long term.

Success in This Role

• Consistent growth across organic marketing channels.
• Increased audience engagement and brand awareness.
• Growth in qualified leads generated through content marketing.
• Successful execution of email marketing campaigns.
• High-quality, consistent content production.
• Continuous improvement through data-driven optimisation.
• Strong community engagement and audience interaction.
• Contribution to overall business growth through effective marketing strategies.