Senior Specialist, Marketing Operations - Product Information Management (PIM)

Role Description

Are you passionate about marketing technology, data-driven decision-making, and process improvement? We are seeking a Sr Specialist, Marketing Operations - Product Information Management (PIM) to help drive efficient, scalable marketing execution through platform management, workflow optimization, and analytics support. In this role, you will serve as a key contributor to the marketing technology ecosystem, administering critical platforms including our Digital Asset Management (DAM) and Product Information Management (PIM) systems. You will work cross-functionally to streamline processes, enhance operational efficiency, and support the development of innovative AI-driven workflows that improve how marketing teams work. This role is remote or hybrid, based out of our Niles, IL location.

Responsibilities

• Serve as the primary administrator for DAM and PIM systems, managing the end-to-end lifecycle of digital assets, ensuring metadata accuracy, global consistency, and adherence to governance, usage rights, and data retention standards.
• Maintain taxonomy, metadata frameworks, and data integrity across systems, while troubleshooting system issues, user queries, and data discrepancies in a timely manner.
• Support role-based access management aligned with Least Privilege Access standards and ensure appropriate governance controls are in place.
• Partner with content, product, regional, and technical teams to ensure alignment with business needs and workflows, while performing change management activities and identifying opportunities to optimise system usage, enable new features, streamline processes, and improve operational efficiency following Agile methodology.
• Support the implementation of agentic/AI-driven workflows within marketing processes, assisting in defining, testing, and refining automated workflows to improve speed, scalability, and accuracy.
• Collaborate with IT, legal, and marketing teams to integrate AI tools into existing systems and processes, ensuring alignment with operational requirements.
• Monitor workflow performance and ensure governance and quality controls are embedded, while identifying opportunities for optimisation and innovation.
• Support digital analytics requirements, including data collection, validation, and reporting, ensuring accuracy and consistency in performance tracking.
• Partner with Performance and eCommerce teams to ensure tracking and measurement frameworks are effectively implemented and assist in translating business requirements into actionable insights and reporting outputs.
• Support project management activities across marketing operations initiatives, including timelines, stakeholder coordination, and deliverables tracking, while contributing to continuous improvement of processes and tools through Agile principles.
• Performs other duties as assigned.

Qualifications

• Bachelor’s degree in Business, Marketing, Computer, Data Science, or related field.
• 5 years of experience, with at least 3 years in marketing operations, MarTech or technical marketing.
• Hands-on experience with DAM and/or PIM systems (Acquia experience a plus; InRiver experience a plus).
• Strong understanding of data governance, taxonomy, and metadata structures.
• Experience working with cross-functional teams in a matrix organisation.
• Strong attention to detail and commitment to data accuracy.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication and stakeholder management skills.
• Familiarity with AI/automation tools or agentic workflow concepts.
• Exposure to digital analytics and BI tools (e.g., Google Analytics, Google Tag Manager, Tableau).
• Experience with project management platforms (Jira, Monday.com, etc.).
• Project management experience.
• Experience with process optimisation or continuous improvement initiatives.

Requirements

• Applicants for this position must be currently authorized to work in the United States on a full-time basis.
• Shure will not sponsor applicants for this position for work visas.

Benefits

• Comprehensive healthcare.
• Mental health and retirement savings plans.
• Generous paid time off programs.
• Employee discounts.
• Professional development opportunities.
• Work-life balance initiatives.
• Employee recognition programs.
• Volunteering/community involvement opportunities.

Company Description

Shure’s mission is to be the most trusted audio brand worldwide – and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

Shure is headquartered in the United States. We have more than 35 regional sales offices, engineering hubs, distribution centers, and manufacturing facilities throughout the Americas, EMEA, and Asia.