Marketing Manager

Marketing Manager

The Marketing Manager is responsible for collaborating with the sales team to develop successful social media campaigns. They will research and create informed campaigns that appeal to our customers.

Essential duties and responsibilities include the following. Other duties may be assigned.

• Update all literature, spec sheets, flyers, and promotional ads
• Assist reps and key customers with catalog pages, promos, spiffs, and flyers.
• Implement marketing strategy plan to launch new products
• Ensure sales team and all reps have current tools to make successful sales presentations
• Design pricing catalog
• Work with Sales team on field research projects
• Assist on all company training literature and videos
• Booth coordinator for all major trade shows
• Maintain Marketing Budget
• Work with Controller on pricing to achieve target profitability
• Liaise and correspond with outside vendors and suppliers
• Develop and implement strategies for social media platforms
• Monitor and engage in relevant social discussions about our company, and/or industry, both from existing leads and customers as well as from brand new audiences
• Run regular social promotions and campaigns and track their success
• Create content appropriate for specific networks to spread both our brand and our content

This job has no supervisory responsibilities.

To perform the job successfully, an individual should demonstrate the following competencies:

• Problem Solving
• Technical Skills
• Customer Service
• Interpersonal Skills
• Oral Communication
• Written Communication
• Teamwork
• Cost Consciousness
• Diversity
• Ethics
• Organizational Support
• Judgment
• Motivation
• Planning/Organizing
• Professionalism
• Quality
• Quantity
• Safety and Security
• Adaptability
• Attendance/Punctuality
• Dependability
• Initiative
• Innovation

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• BA/BS or equivalent working experience
• Demonstrated project management experience
• An understanding of digital marketing tools and tactics
• Active and well-rounded personal presence in social media, with a command of each network and their best practices
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Proficiency in using social media software (e.g. HubSpot's Social Inbox) to monitor social media conversations. You will be our ear to the ground to route the appropriate stakeholder to social conversations
• Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Ability to convert measurements between the imperial and the metric system.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

None. May be required at any time with reasonable notice and timeline for completion.

Certificates, Licenses, Registrations

None. Certification may be required at any time with reasonable notice and timeline for completion.

Other Skills and Abilities

None. May be required at any time with reasonable notice and timeline for completion.

Other Qualifications

None. May be required at any time with reasonable notice and timeline for completion.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk; sit; talk; hear; use hands to finger, handle, or feel. The employee is occasionally required to stand and reach with hands and arms. The employee must occasionally lift and/or move up to 35 pounds at a time with frequent lifting or carrying of objects weighing up to 15 pounds. Specific vision abilities required by this job include: color vision, close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The worker is not substantially exposed to adverse environmental conditions. The noise level in the work environment is quiet to moderate.