Product Marketing Manager

Job Description

About ViewNexa \n

ViewNexa is a streaming platform — a single, centralized way for media companies to manage, distribute, and monetize video across a large number of digital destinations. Where most broadcasters run five vendors for CMS, playout, app development, distribution, and ad tech, ViewNexa replaces that stack with one unified workflow built around a "manage once, distribute many" model.

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The platform spans VOD, live streaming, turnkey native apps across Roku, Fire TV, Apple TV, Android TV, Samsung, Vizio, iOS and Android, FAST channel creation with distribution to 100+ partners including Samsung TV Plus, and a full monetization stack covering AVOD, SVOD, TVOD, and hybrid models.

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ViewNexa is built on 20+ years of broadcast production, playout, and distribution heritage, with a reputation for 24/7/365 support and high customer satisfaction. Our customers are broadcasters, station groups, networks, sports and faith organizations, and international content owners who want mass reach and revenue without building an internal streaming engineering team.

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The Opportunity \n

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We are looking for a Product Marketing Manager who genuinely knows this industry. This is not a role where a generalist B2B SaaS marketer will succeed by learning the category on the job. You should already know what SCTE-35, SSAI, AVOD, and FAST mean, who Amagi and Wurl are, and why a station group’s buying cycle looks nothing like a software company’s.

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We compete in a crowded and fast-moving category. Some competitors publish their pricing and some hide it. Several are reframing the entire conversation around AI. Our differentiation — genuine end-to-end consolidation in one contract, backed by real broadcast operating credibility — is strong, but it is not being told loudly or consistently enough. That is the gap this role exists to close.

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You will own how ViewNexa shows up in the market: what we say, where we say it, and the material the sales team carries into every conversation. You will report directly to the Head of Sales, which means the work is measured by whether it moves pipeline, not by activity volume.

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What You Will Own Positioning & Messaging \n

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• Own the ViewNexa narrative: what we do, who it is for, and why we win against each named competitor.
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• Build and maintain differentiated messaging by segment — local broadcast, station groups, sports, faith and community, international content owners.
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• Sharpen the consolidation story into language a GM or CFO understands, not just a broadcast engineer.
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• Develop a credible, honest position on AI in the platform narrative, working with product on what we say now versus what we say on the roadmap.
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Sales Collateral & Enablement \n

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• Build and maintain the full sales asset library: one-pagers, solution briefs, pitch decks, ROI and TCO models, and RFP/RFI response content.
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• Own competitive battle cards and keep them current as the landscape shifts — a foundation set already exists and needs an owner.
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• Create segment- and persona-specific decks so reps stop rebuilding slides for every meeting.
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• Produce customer case studies, reference stories, and proof points from existing deployments.
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• Run enablement: train the sales team on new positioning, objection handling, and competitive plays.
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SEM / SEO & Demand Generation \n

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• Own organic search strategy for the terms our buyers actually use — FAST channel platform, OTT app development, SSAI provider, streaming monetization, CTV app publishing.
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• Build a content program (blog, guides, comparison pages, technical explainers) that earns inbound traffic rather than buying all of it.
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• Run paid search and paid social against high-intent terms, with clear cost-per-qualified-lead accountability.
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• Own email nurture, list development, and marketing automation.
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• Report on pipeline contribution, not impressions.
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Event Marketing Strategy \n

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• Own the annual event calendar and budget — NAB Show, IBC, Streaming Media, StreamTV Show, OTT.X, TVNewscheck events, and regional broadcast association meetings.
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• Define what we are launching or announcing at each event, not just what the booth looks like.
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• Build pre-event outreach, on-site meeting programs, and post-event follow-up that converts booth traffic into pipeline.
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• Manage booth design, demo staging, collateral, and speaking submissions.
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• Measure event ROI honestly and recommend where to stop spending.
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Analyst & Trade Press Relations \n

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• Build relationships with the trade press that matters in this category: TVNewscheck, StreamTV Insider, Streaming Media, Broadcast Beat, OTTVerse, Digital TV Europe, TV Tech.
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• Own the announcement calendar for customer wins, platform releases, and distribution partnerships.
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• Position ViewNexa with the analysts and researchers our buyers read.
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What Success Looks Like \n

Expected Outcome

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• First 30 days: Audit of all existing collateral, website, and search performance. Sit in on live sales calls. Deliver a written gap assessment and a prioritized plan.
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• First 90 days - Refreshed core pitch deck and segment one-pagers in the field. Competitive battle cards updated and owned. Website messaging and product pages revised. Search baseline established with a content plan running.
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• First 6 months - Measurable lift in inbound qualified leads. A functioning event program with pre- and post-show motion. Sales team using the asset library rather than building their own. Clear, defensible positioning against every named competitor.
  
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What We Are Looking For Required \n

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• Direct, hands-on experience marketing a product in live streaming, FAST, OTT, CTV, broadcast technology, or ad tech. This is non-negotiable.
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• Fluency in the technical vocabulary of the category — SCTE-35, SSAI/CSAI, VAST/VMAP, ABR, AVOD/SVOD/TVOD, cloud playout, EPG, CTV app publishing.
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• Demonstrable product marketing work you can show: positioning documents, battle cards, launch campaigns, sales decks, website rebuilds.
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• Real ownership of SEM and SEO, with evidence of how it affected pipeline.
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• Experience running or supporting a trade show program, ideally NAB or IBC.
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• Comfort working directly with a sales team and being measured on commercial outcomes.
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Preferred \n

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• Prior experience at a streaming platform, cloud playout, FAST distribution, or OTT app vendor.
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• Understanding of how broadcasters and station groups actually buy technology, including budget cycles and committee dynamics.
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• Existing relationships in broadcast and streaming trade press.
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• Experience marketing into local and regional broadcast in particular.
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• Familiarity with competitive positioning against Amagi, Wurl, Brightcove, Quickplay, Applicaster, Muvi, or Lightcast.
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Who This Is Not For \n

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• Generalist B2B SaaS marketers with no media or streaming background.
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• Anyone who needs a large existing team or budget to be effective — this role is hands-on.
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• Brand-only marketers who are uncomfortable being accountable to pipeline.
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Engagement Models \n

We are deliberately open on structure. We care more about category expertise and output than about headcount. We will consider all three of the following and would rather hear which one you think fits than have you contort yourself into one we named.

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Option 1 — Full-Time Product Marketing Manager

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• Best for — A candidate who wants to own the function, build it over time, and grow into a marketing leadership role as ViewNexa scales.
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• Scope — Everything described above, plus long-term ownership of brand, team building, and marketing strategy.
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• What we provide — Direct access to the Head of Sales and product leadership, budget authority within an agreed plan, and freedom to bring in freelance or agency support where it makes sense.
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• What we need to see — Portfolio of prior work, references, and a point of view on what you would change about our current positioning.
  
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Option 2 — Fractional Product Marketing Leader

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• Best for — An experienced streaming or broadcast PMM who works with two or three clients and can commit meaningful, consistent hours.
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• Scope — Typically 15–25 hours per week initially, weighted toward positioning, collateral, and enablement in the first 90 days, then shifting toward demand generation and events.
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• Structure — Monthly retainer against an agreed scope and deliverable schedule, with a defined initial term and a review point at 90 days.
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• What we need to see — Current client load and availability, the specific deliverables you would commit to in the first 90 days, and how you would hand off or scale if we later hire full-time.
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• What matters most — Continuity and responsiveness. We need someone who is genuinely present in sales conversations, not just delivering documents.
  
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Option 3 — Agency or Small Firm

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• Best for — A boutique firm with a genuine specialization in broadcast, streaming, or media technology marketing.
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• Scope — Either the full remit, or a defined subset — for example website and SEO, or event marketing and trade press — with ViewNexa retaining the rest.
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• Structure — Retainer or project-based, with named individuals assigned to the account. We want to know who is actually doing the work.
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• What we need to see — Relevant client examples from this industry, the named team who would work on our account, your process for embedding with a sales team, and a clear scope and pricing proposal.
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• What matters most — Category expertise. We are not interested in a generalist agency that would treat us as their first media technology client.
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How to Respond \n

Whichever model you are proposing, please include:

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• Which engagement model you are applying for and why you think it is the right fit.
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• Your relevant experience in streaming, FAST, OTT, CTV, or broadcast technology, with specific products or companies named.
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• Two or three work samples — positioning documents, sales collateral, a website you rebuilt, a campaign you ran, or an event program you managed.
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• A short, honest assessment of ViewNexa’s current market positioning based on what you can see publicly. We would rather read a candid critique than a flattering one.
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• For fractional and agency responses: proposed scope, deliverables, availability, and commercial terms.
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