Senior Manager, Customer Insights - Surgery

Company Overview BD is a global medical technology company dedicated to advancing health through innovative solutions. About the Role As the Senior Manager of Marketing Research, you will shape the future of the Surgery Business Unit by translating complex market, customer, and competitive dynamics into actionable insights for innovation, portfolio, and commercial decision‑making. Key Responsibilities Own and advance the Insights & Analytics agenda for key BD Surgery platforms, ensuring insights directly enable long-term growth and strategic success. Champion customer-centricity across the business unit by relentlessly bringing the voice of the customer and external market into strategic conversations. Design and execute world-class primary and secondary research programs to uncover unmet needs, size opportunities, and guide product development. Develop clear, strategic opportunity frameworks rooted in customer, market, and clinical insight. Partner closely with Marketing, R&D, Business Development, and regional teams to build integrated learning plans aligned to key business issues. Translate insights into compelling recommendations that influence portfolio strategy, positioning, pricing, segmentation, messaging, and innovation roadmaps. Anticipate how technology shifts, competitive trends, healthcare economics, and stakeholder needs will shape future market opportunities. Provide proactive market sensing that informs long-term strategic planning. Communicate insights through clear, influential storytelling—leveraging dashboards, visualizations, and executive-level narratives to drive understanding and action. Ensure insights are socialized effectively across teams through presentations, reports, and strategic discussions. Stay up to date on leading-edge research approaches and elevate BD’s insights capabilities. Foster a culture of evidence-based decision-making. About You You are passionate about turning data into strategic advantage, influencing senior leaders, and driving business impact. You have proven success influencing cross‑functional partners and excellent communication skills. You can manage multiple concurrent projects and priorities and have a drive for continuous improvement. Required Education and Experience Bachelor’s degree required. At least 6 years in Customer Insights, Marketing Research, or Strategic Analytics. Experience executing and synthesizing primary and secondary research and building integrated multi-method learning plans. Strong business judgment and the ability to apply research through a commercial lens. Deep command of Marketing Research methods (qualitative and quantitative), including advanced analytics such as volumetric forecasting, MaxDiff, TURF, and choice-based methods. Must have Vendor management experience. Preferred Qualifications MBA or Master’s degree. Experience in medical devices, pharmaceuticals, or OTC. Global research experience is a plus. Location & Work Arrangements Primary Work Location: USA, RI - Warwick Additional Locations: USA, IL - Vernon Hills This is an in-office position; relocation assistance is not available. 4 days a week on-site presence is required. Salary Range $124,700.00 - $205,700.00 USD annually. Equal Opportunity Employer Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. #J-18808-Ljbffr BD