Marketing Strategist

Develop and execute marketing strategies promoting WoodmenLife’s member extras, fraternal programs, community involvement, and sponsorships Serve as the primary marketing liaison to the Fraternal Division Develop integrated marketing strategies with the Fraternal Division Lead go-to-market planning and execution for member-extra initiatives Translate fraternal priorities into messaging frameworks, campaign plans, and activation strategies aligned to brand guidelines Collaborate with Public Relations, Communications, and Social Media on campaigns highlighting fraternal impact and community involvement Partner with distribution on sales enablement strategies, tools, and resources Collaborate with brand, PR, content, CX, digital, web, and sales training and enablement teams Connect Marketing, Fraternal, and Sales teams to position fraternal initiatives in member and sales communications Support measurement and reporting of fraternal marketing efforts Ensure deliverables meet brand standards and receive Legal and Compliance approval before launch Maintain documentation and version control Meet attendance and punctuality expectations Perform other duties as assigned Requirements Bachelor’s degree in marketing, communications, business, or a related field 5+ years of experience in marketing strategy, product development, or integrated marketing Demonstrated experience developing audience strategies, messaging, and content for consumer and B2B partner channels Experience developing go-to-market strategies and managing cross-functional partnerships Strong understanding of brand strategy, messaging, and campaign activation Proven ability to translate complex programs or offerings into clear, compelling marketing narratives Excellent collaboration, communication, and project management skills Strong project management skills, including vendor/agency management and coordination across internal partners Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution Familiarity with AI-powered productivity tools, such as Microsoft Copilot and ChatGPT, and ability to leverage them for workflow automation and decision support Understanding of ethical AI principles, data privacy considerations, and compliance standards Ability to work effectively in a fast-paced, high-performing team Excellent interpersonal and presentation skills Ability to provide seamless, trustworthy, attentive and resourceful (S.T.A.R.) customer service Engages well with others and passionate about providing an exemplary customer experience Required successful completion of criminal background check, credit check when required, fingerprint check when required, drug screen and reference checks Core Competencies Demonstrates expertise in developing and executing integrated marketing strategies, with a strong focus on brand messaging and campaign activation. Proficient in leveraging AI-powered tools for workflow optimization and ensuring compliance with ethical standards. Highest-signal resume keywords Integrated Marketing Strategy Go-To-Market Strategy Brand Strategy Project Management AI-Powered Productivity Tools Hard Skills Marketing Strategy Product Development Audience Strategy Development Messaging Development Campaign Activation Vendor Management Cross-Functional Partnership Management Content Creation Data Privacy Compliance Legal Compliance Soft Skills Collaboration Communication Interpersonal Skills Presentation Skills Customer Service Industry Keywords Fraternal Programs Community Involvement Sponsorships Sales Enablement Campaign Planning Tools & Technologies Microsoft Copilot ChatGPT #J-18808-Ljbffr