Director, Consumer Strategy

Consumer Data Activation Lead (CDAL) Lives in: LUXE Division This highly visible role will collaborate with the team in developing and executing a best in class integrated consumer strategy across all multi-channels including digital properties for the brand.  They will be responsible for the execution and continuous refinement of the 1st party consumer data strategy as well as CRM activation strategy. The candidate will work closely with multiple business stakeholders, agencies and division/corporate teams to manage email briefing, execution and post-campaign analysis and consumer data acquisition and retention strategies and execution, they will work on ‘Single View of Consumer’ learnings and provide insights on customer value and customer segments.  This role will also include management of loyalty driving initiatives to help drive consumer engagement.The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of full funnel media strategy as it relates to 1st Party Data, CRM across full consumer lifecycle and platform (mobile, print, email, omni-channel) as well as strong, strategic approach around consumer retention and loyalty marketing initiatives in high-growth market-leading companies. Responsibilities:Database growth,hygieneand insightsManage consumerdatabase,rich data collection,check foraccuracyand mine forinsightsInnovate oncustomeracquisition strategyandlead generationto grow quality at scaleLeverage deepconsumer insightsfrom first-party data in CRM,media activation, and cleanroom partnerships/publishersConsumer CRM strategy, activation,personalizationand testingTailor CRM approaches to fitspecific brand needs and goals,partnering withmarketing, IT and CDMORun consumercampaign strategy;designbrieffor email / SMScampaigns; measure andoptimizecampaign ROIConduct regular reporting to understand campaign and audience performanceEvolveCRMcommunication towards automation and triggers where relevantCoordinate with the DMI & brand marketers on the consumer strategy and digital and CRM components of omnichannel activationsManage external partner (Accenture, Attentive and others) in campaign support, execution and QADesign and manage loyalty initiatives that enhance customer retention and value, using insights from broader Div / Multi-div resourcesEnhance testing practices to improve campaign personalization and segmentation for more effective targetingConsumer audience strategy for media activation Lead audience strategy and integrate with brand media & agency partnerEvaluate top audience usage, performance and sizing and translate findings to future campaignsLeverage Div / Multi-div levels insights and resources to enhance first-party audience strategiesRole Evolution:Qualifications:Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channelsStrong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholdersExcellent teamwork skillsA facilitator and collaborator; able to work in fast-paced, demanding environmentAdvanced analytical skills and in-depth database segmentation experience Ability to work closely with a diverse group of individuals of various functional disciplinesBig-picture thinker and experience in a dynamic, high-growth environmentMust possess excellent creative, organizational,verbal and written communication skillEducation/Experience: BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.Relevant industry experience with 5+ years’ experience specifically in CRM and loyalty,required.Experience managing a loyalty program requiredExperience with programmatic media isa must with experience working with cleanroom platforms.Strong and proven interactive track record/performance.Background/interest in cosmetics/beauty/hair/skin care preferredSalary: $138-200K