National Account Manager-

Job Description

Job Description

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National Account Manager - Private Label Sales

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Company: Heartland Food Products Group

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Location: Carmel / Indianapolis, IN (100% onsite)

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About Heartland Food Products Group

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Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, specializing

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in low- and no-calorie sweeteners, liquid water enhancers, coffee, creamers, and wellness beverages. As the

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maker of the iconic Splenda® brand and a major provider of high-quality private label (store brand) products,

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we deliver national brand equivalent (NBE) solutions that help retailers offer great value to health-conscious

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consumers. Our products are manufactured in the USA and sold worldwide through retail, foodservice, ecommerce, and B2B channels.

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Position Summary

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The National Account Manager - Private Label Sales is a key strategic sales role responsible for driving growth

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and managing relationships with national and regional retail accounts for Heartland’s private label sweetener

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and beverage enhancement portfolio. This position focuses on expanding private label business, negotiating

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contracts, launching new products, and delivering exceptional service to major customers (e.g., grocery, mass,

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club, and drug channels).

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The ideal candidate is a results-driven sales professional with deep CPG/private label experience, strong

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negotiation skills, and a passion for the health & wellness category.

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Key Responsibilities

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• Develop and execute strategic account plans to grow private label sales volume, revenue, and market

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share with assigned national and key regional accounts.

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• Build and maintain strong, collaborative relationships with buyer and category management teams at

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major retailers.

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• Lead new product development and launch initiatives tailored to customer needs, including custom

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formulations, packaging, and promotional programs.

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• Negotiate annual contracts, pricing, terms, and promotional agreements while protecting company

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margins and objectives.

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• Analyze sales data, market trends, and competitive activity to identify opportunities and risks; provide

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regular forecasts and business reviews.

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• Collaborate cross-functionally with Marketing, Supply Chain, Operations, R&D, and Finance to ensure

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seamless execution and customer satisfaction.

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• Support private label innovation by identifying emerging consumer trends in sugar reduction, plant based sweeteners, and functional beverages.

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• Travel as needed (estimated 30-50%) to customer meetings, trade shows, and company facilities.

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Qualifications & Requirements

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• Education: Bachelor’s degree in Business, Marketing, Food Science, or a related field (MBA preferred).
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• Experience: 5+ years of progressive sales experience in CPG, preferably in private label, sweeteners,
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• beverages, or adjacent categories. Proven track record managing national accounts (Walmart, Kroger, Costco, Target, etc.)
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Skills:

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• Strong negotiation, presentation, and relationship-building skills.

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• Proficiency in sales analytics, CRM tools (e.g., Salesforce), and Microsoft Office (especially Excel and

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PowerPoint).

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• Deep understanding of category management, syndicated data (Nielsen/IRI), and retail dynamics.

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• Ability to thrive in a fast-paced, entrepreneurial environment.

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Personal Attributes: Self-motivated, strategic thinker with excellent communication skills and a customer-first

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mindset.

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What We Offer

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• Competitive base salary + performance-based bonus and commission.

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• Comprehensive benefits package including health, dental, vision, 401(k), and paid time off.

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• Opportunity to work with iconic brands and contribute to a growing health & wellness platform.

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• Collaborative culture focused on innovation and work-life balance.