Senior Field Marketer

Role Description

In this exciting new career opportunity, you’ll be reporting to the Head of Global Performance Marketing on full-time hours and working from home remotely.

As a Senior Field Marketer, you’ll have a direct impact on developing and implementing the complete marketing strategy for designated countries, aimed at generating awareness, demand, engagement, and renewal for Learnlight’s products and services. Collaborating with our Sales teams, you will:

• Develop and execute country-level field marketing strategies and localized campaigns aligned with global objectives, market dynamics, and target customer segments.
• Drive demand generation and pipeline growth through integrated multi-channel marketing programs, including digital, social, PR, direct marketing, and field initiatives.
• Lead the planning, promotion, and execution of regional events, thought leadership programs, and community engagement activities to strengthen brand presence and customer relationships.
• Partner closely with Sales and cross-functional teams to align marketing efforts with revenue goals, support strategic initiatives, and ensure successful program delivery.
• Monitor market trends, customer insights, and competitive activity to identify opportunities, inform strategy, and enhance market differentiation.
• Manage budgets, vendors, partnerships, and performance reporting, leveraging data and ROI analysis to optimize marketing effectiveness and business impact.

Qualifications

• 5+ years of B2B marketing experience, including at least 2 years in a regional or field marketing role, preferably within the technology and/or education sectors.
• Advanced English and Italian language skills, with exceptional written and verbal communication abilities and experience tailoring messaging to diverse audiences.
• Proven expertise in developing and executing integrated, multi-channel marketing programs, including event management, copywriting, content creation, and creative brief development.
• Strong analytical and commercial mindset, with deep knowledge of customer segmentation and a track record of using data and insights to drive marketing decisions and business outcomes.
• Bachelor's degree in Marketing Management, or a related field, along with advanced proficiency in marketing technologies and analytics platforms, including CRM, CMS, and reporting tools.

Benefits

• Work-Life Balance: Benefit from our remote work from home culture, with options to collaborate with colleagues in regional offices (if applicable). Enjoy generous paid time off including public and personal holidays and two company-wide days off per year to recharge.
• Learning & Development: Access to language learning, masterclasses and professional development opportunities with a culture of coaching and constructive feedback.
• Community Events: Make new friends and connect with colleagues at virtual wellbeing sessions, team-building activities and informal social clubs.
• Cultural Collaboration: Our Intercultural Assessment provides valuable insights to help you build collaboration across diverse cultures.
• Recommend a Friend: Earn a bonus by referring talented professionals to join Learnlight through our referral program (conditions apply).