Marketing Operations Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Operations Specialist based in the United States.

This role plays a key part in executing scalable, high-quality digital marketing programs across a growing organization.
You will own the operational lifecycle of email and digital campaigns, from intake and audience setup through testing, deployment, and tracking.
Working primarily in Adobe Marketo Engage and Salesforce, you will ensure campaigns are accurate, timely, measurable, and aligned with governance standards.
You will collaborate closely with Demand Generation, Marketing, Revenue Operations, and GTM Engineering teams to resolve issues and optimize execution.
The role combines hands-on marketing technology expertise with strong organization, quality assurance, and operational problem-solving.
You will also contribute to documentation, process improvements, data quality, and marketing technology administration.
This is an excellent opportunity for a detail-oriented marketing operations professional to make a direct impact in a remote, collaborative, and technology-driven environment.

Accountabilities

• Own end-to-end execution of email and digital marketing campaigns, from intake and technical build through quality assurance, approval, scheduling, and deployment.
• Manage the marketing email calendar, coordinating campaign priorities, audience overlap, dependencies, and launch timelines across teams.
• Build and maintain Marketo programs including emails, landing pages, forms, nurture programs, webinar programs, and event campaigns.
• Configure tokens, personalization, links, tracking parameters, program statuses, and other campaign components to ensure accurate execution and measurement.
• Create and validate audience segments, Smart Lists, exclusions, suppression rules, subscription preferences, and communication limits.
• Conduct comprehensive pre-launch QA covering email rendering, links, personalization, audience counts, campaign logic, and mobile responsiveness.
• Create and maintain Salesforce campaigns and campaign-member statuses, ensuring Marketo activity synchronizes and tracks correctly.
• Monitor lead flows and campaign activity, troubleshoot operational issues, and coordinate resolution with Revenue Operations, Salesforce administrators, and GTM Engineering.
• Administer day-to-day Marketo operations, including users, roles, workspaces, programs, templates, workflows, and data-quality processes.
• Monitor and support integrations between Marketo, Salesforce, event and webinar platforms, advertising systems, consent tools, and other marketing technologies.
• Escalate system-level or architectural changes to the appropriate technical owners while maintaining operational continuity.
• Support campaign reporting and ensure accurate implementation of naming conventions, documentation, templates, QA checklists, and operating procedures.
• Identify opportunities to improve campaign execution, operational efficiency, data quality, and marketing technology processes.
• Collaborate effectively across Marketing, Demand Generation, Revenue Operations, and technical teams to deliver reliable campaigns and resolve issues quickly.
• Apply strong attention to detail, accountability, adaptability, and customer focus while managing multiple concurrent campaigns and deadlines.

Requirements

• 4+ years of experience in marketing automation, campaign operations, email marketing, or a related field, including at least 3 years of hands-on Adobe Marketo Engage experience.
• Strong practical knowledge of Marketo programs, Smart Campaigns, Smart Lists, segmentation, tokens, templates, nurture programs, and database management.
• Demonstrated experience with Salesforce campaigns, campaign-member management, field synchronization, lead flows, and Marketo-Salesforce troubleshooting.
• Working knowledge of HTML and CSS for email marketing and campaign development.
• Experience with Email on Acid or comparable email-rendering and quality-assurance platforms is preferred.
• Current or recent Adobe Marketo certification is preferred.
• Experience supporting B2B SaaS, global, or multi-region marketing programs is an advantage.
• Working knowledge of data-retention practices and privacy requirements, including CAN-SPAM, GDPR, CCPA, and CASL.
• Bachelor's degree in Marketing, Business, Information Systems, or a related discipline is preferred; equivalent practical experience will also be considered.
• Strong organizational skills and documentation discipline, with the ability to manage multiple campaigns, dependencies, and deadlines simultaneously.
• Exceptional attention to detail and commitment to campaign accuracy, quality, and operational consistency.
• Strong analytical and operational problem-solving skills, with the ability to investigate issues and coordinate effective solutions.
• Clear written and verbal communication skills and the ability to collaborate effectively with both technical and non-technical stakeholders.
• Adaptability and comfort working with ambiguity, changing priorities, and evolving marketing technologies.
• Demonstrated accountability, customer focus, continuous-improvement mindset, and willingness to explore AI-enabled tools and innovative approaches.

Benefits

• Fully remote work within the United States.
• Company-provided equipment , including laptop and required software.
• Comprehensive medical and prescription drug insurance , with dental and vision coverage.
• Employer contribution to an HSA for employees participating in a High Deductible Healthcare Plan.
• Medical and Dependent Care Flexible Spending Accounts .
• $50,000 basic life insurance or 1x annual salary, whichever is higher.
• Short- and long-term disability and Accidental Death & Dismemberment coverage at no cost.
• 401(k) retirement savings plan with automatic enrollment following 60 days of employment.
• Employer 401(k) matching of up to 4% , based on employee contributions.
• Paid time off and holidays .
• Opportunity to work in a growing, collaborative, casual, and philanthropic-minded environment.
• Exposure to modern marketing automation, CRM, digital campaign, and go-to-market technologies.
• Opportunities to contribute to process improvement, operational innovation, and AI-enabled marketing initiatives.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?


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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.