Marketing Assistant

Job Description

Job Description

Description:

The Marketing Assistant plays an integral role in supporting Swan Analytical USA’s marketing and event initiatives, with a primary focus on the planning, coordination, and execution of tradeshows, conferences, and industry events across the United States. This position serves as a central point of coordination between marketing, sales, operations, and external vendors to ensure seamless execution and consistent brand representation.

This role requires a highly organized, detail-oriented individual who can manage multiple concurrent projects, anticipate needs, and proactively solve problems in a fast-paced environment. The ideal candidate is comfortable balancing logistical coordination with creative marketing support and is willing to travel to support onsite event execution.

Tradeshow & Event Planning and Execution

•Support the end-to-end planning and execution of national and regional tradeshows, conferences, and industry events

•Develop and maintain detailed event project plans, timelines, and checklists to ensure all deadlines and deliverables are met

•Coordinate all event logistics including booth selection, registration, shipping and receiving, travel arrangements, and on-site services

•Serve as the primary point of contact for external vendors such as event organizers, freight carriers, booth builders, and promotional suppliers

•Prepare and organize all tradeshow materials including booth displays, signage, literature, giveaways, and technical equipment

•Oversee packing, shipping, tracking, and return of tradeshow materials to ensure timely delivery and cost efficiency

•Provide onsite event support including booth setup, teardown, and day-to-day operations (25–50% travel required, including occasional weekends)

•Troubleshoot and resolve onsite issues quickly and professionally to ensure a positive brand experience

Inventory & Asset Management

•Maintain accurate inventory of tradeshow materials, branded merchandise, promotional items, and marketing collateral

•Track usage, condition, and replenishment needs of all event-related assets

•Coordinate reordering and production of materials as needed while managing budgets and timelines

•Ensure all materials align with current brand standards and messaging

Marketing & Content Support

•Assist in the development, coordination, and scheduling of social media content related to tradeshows, conferences, product launches, and company initiatives

•Collaborate with internal stakeholders and external partners to produce marketing collateral including brochures, presentations, email campaigns, and digital assets

•Work closely with designers, printers, and vendors to ensure high-quality production and adherence to brand guidelines

•Provide administrative and executional support for broader marketing campaigns and sales enablement initiatives

•Assist in maintaining consistency of messaging and branding across all channels and materials

Event Performance Tracking & Reporting

•Track key performance metrics for tradeshows and events, including lead generation, attendance, engagement, and return on investment

•Compile and analyze post-event data to evaluate effectiveness and identify opportunities for improvement

•Prepare detailed post-event reports and summaries for marketing leadership and sales teams

•Maintain organized documentation of past events, learnings, and best practices

Internal Marketing & Employee Engagement

•Assist in planning and coordinating internal company events, celebrations, and team-building activities

•Support internal marketing initiatives that promote company culture, employee engagement, and organizational communication

•Help develop and distribute internal communications related to events, marketing campaigns, and company announcements

•Collaborate with HR and leadership teams on initiatives that enhance employee experience and brand culture

Preferred Skills & Qualifications

•Strong organizational and project management skills with exceptional attention to detail

•Proven ability to manage multiple projects, priorities, and deadlines simultaneously in a fast-paced environment

•Excellent written and verbal communication skills with the ability to interact professionally with internal teams and external partners

•Experience coordinating events, logistics, or vendor relationships is highly preferred

•Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); familiarity with marketing, design, or content tools (e.g., Canva, Adobe, or social media platforms) is a plus

•Self-motivated and proactive, with the ability to work independently while contributing to a collaborative team environment

•Strong problem-solving skills and adaptability, particularly in dynamic event settings

•Willingness and ability to travel (25–50%) for tradeshows and events, including occasional evenings and weekends

What We Offer

•Opportunity to grow within a global, technically driven organization with a strong industry reputation

•Hands-on experience managing and executing national-level tradeshows and industry events

•Exposure to diverse markets including industrial, municipal, and life sciences sectors

•Collaborative and supportive team environment with opportunities for professional development

•Competitive compensation and comprehensive benefits package