Growth Marketer

Growth MarketerRemote (NY Preferred) · Full-Time · GrowthAbout Raspberry AIWe are a Series-A (backed by A16Z), AI platform built for fashion brands and retailers. We are the connective tissue between design, product development, merchandising, marketing, ecommerce and wholesale teams. We help them move faster from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands (LVMH, Rag & Bone, Under Armour, TJX, Levis, Kate Spade, etc.) rely on us to streamline their workflows and accelerate product development.About the RoleWe're hiring a Growth Marketer to use an AI-first approach to growing Raspberry's business. You will own the entire growth marketing outcomes and build systems that drive results.This role sits inside marketing, working side-by-side with every function — demand gen, brand, content, sales — to improve the speed, quality and scale of what we do. You'll own the growth motion these systems power including demand generation and GTM execution.What You'll DoBuild and scale Raspberry's demand generation function — multi-channel campaigns across paid, email, webinars, and content syndication that drive qualified pipeline. Completely own the growth funnel end to end including lead generation, nurturing prospects, converting leads and ensuring retention.Develop methods to capture interest, such as content marketing, social media campaigns, paid advertising, and eventsConsistently analyze and optimize each stage of the funnel using data-driven insights to maximize effectiveness and drive sustained business growth.Build the search and AI visibility infrastructure and the systems that monitor how Raspberry's content and positioning show up in AI-generated answersOwn the marketing data infrastructure: connect campaign performance, attribution, and pipeline impact into dashboards and reporting that stay accurate and actionableCodify what works into templates, scripts, and repeatable playbooks; run disciplined experiments and treat each deployment as a hypothesisWho You AreExcited and motivated by AI systems and curious about the future of marketing under the new environment of4+ years across growth/demand generation, product marketing, marketing operations, or a similar role combining marketing strategy with hands-on systems building; ideally at a high-growth B2B SaaS or AI company (fashion/retail/creative tech a plus)Have shipped internal tools or systems that a team fully adopted and used to move real marketing or pipeline metricsA proven track record building demand-gen programs that drove measurable pipeline, and developing positioning and messaging that drives itComfortable operating in ambiguity — you don't wait to be told what to build next; you have the marketing instincts to know what's valuable and the resourcefulness to make it happenHands-on, practical experience with AI tools and no-code/low-code platforms (e.g., Claude, ChatGPT, Zapier, Make, or similar) to design and stand up automations and workflows yourself — no coding background requiredHands-on with demand-gen channels (paid search/social, email, webinars, ABM) and the systems behind them — marketing automation, CRM (e.g. HubSpot)Familiarity with how search engines and AI models discover, index, and surface contentStrong analytical instincts; comfortable owning a number and reporting on it honestlyHow We WorkBe an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results.Bias to solution: We go beyond identifying problems to actively unblocking ourselves and others.Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative.Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions.1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today.AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work. This role is the sharpest expression of that.What We OfferInnovative culture: a generational opportunity to define the role of AI in one of the world's largest industriesGrowth paths: opportunities to drive impact well beyond your immediate role as the company scalesLearning & development: annual discretionary stipend for professional developmentAnnual company offsite that brings the whole team togetherCompetitive salary and equity options (Salary range: $140,000 - $180,000 USD)Comprehensive benefits package including health, dental, and vision insurance