Manager, Influencer & Podcast Marketing

Position Summary We are seeking a Manager, Influencer & Podcast Marketing to lead the execution and day‑to‑day management of Pendulum’s influencer and podcast programs— a critical marketing channel for building trust, driving growth, and making our science human. This role sits at the center of strategy and execution. Partner with the Director to bring Pendulum’s influencer vision to life— translating strategy into programs, managing creators and partners, and ensuring every campaign delivers against both brand and performance goals. At its core, this role is about building and scaling meaningful relationships. You will be responsible for identifying, onboarding, and growing a network of creators, healthcare professionals, and cultural voices who become long‑term advocates for Pendulum. This includes developing clear frameworks for how we engage talent—defining relationship types, content approaches, and partnership structures that drive both authenticity and performance. You will own the operating system behind influencer and podcast marketing: managing talent pipelines, campaign execution, content delivery, and performance tracking. This includes overseeing dashboards, analyzing results, and continuously optimizing how we invest across creators, formats, and platforms. Success requires a balance of creativity, relationship‑building, and commercial accountability. What You’ll Do Influencer Relationship Management & Growth: manage Pendulum’s influencer relationships end-to-end, building a network of trusted creators, healthcare professionals, and cultural voices Identify, vet, and recruit new influencers aligned with Pendulum’s brand, science, and growth priorities Develop and nurture long‑term relationships, turning creators into ongoing partners and advocates for the brand Create and refine frameworks for how Pendulum engages influencers, including defining partnership types, content expectations, compensation models, and contract structures Continuously evaluate and optimise the influencer portfolio based on performance, brand alignment, and growth potential Ensure a high‑quality experience for all partners, strengthening Pendulum’s reputation as a best‑in‑class brand to work with Campaign Execution & Content Management Manage end‑to‑end execution of influencer campaigns across paid, organic, affiliate, and whitelisting initiatives Oversee briefing, contracting, content development, approvals, and campaign launches Own the operating system behind influencer and podcast marketing: managing talent pipelines, campaign execution, content delivery, and performance tracking Ensure all influencer content aligns with Pendulum’s brand voice, scientific standards, and regulatory requirements Support the development of content that translates complex science into relatable, human storytelling Collaborate with Brand & Growth Marketing, Regulatory, and Creative teams to leverage influencer marketing content across earned, owned, and paid channels Performance, Analytics & ROI Ownership Own performance tracking and reporting across influencer and podcast programs, including dashboards, KPIs, and campaign recaps Be accountable for ROI on influencer and podcast investments, continuously optimising spend across creators, platforms, and formats Analyze performance across cohorts to inform future strategy Partner with Growth Marketing to improve conversion, CAC, and overall channel efficiency Use data to inform creative testing, partnership decisions, and long‑term investment strategy Operations & Process Build and manage scalable systems for influencer marketing, including tools, workflows, contracts, and performance tracking Maintain clear visibility into pipeline, campaign status, and performance across all initiatives Drive operational excellence to ensure the program can scale efficiently while maintaining quality and compliance Cross‑Functional Collaboration Partner closely with Brand, Growth, Clinical, and PR teams to ensure alignment and consistency Collaborate with creative teams to develop high‑performing content and messaging Support the Director in executing broader influencer and organic strategy Knowledge Requirements 5–8 years of experience in influencer marketing, partnerships, or social media Proven experience building and managing influencer relationships over time Experience developing or working within structured influencer programmes Strong understanding of performance marketing principles including CAC, conversion, and ROI Experience managing influencer or creator budgets and optimising investment Experience in health, wellness, or adjacent categories preferred Strong organisational and operational skills Comfortable working with data, dashboards, and reporting Excellent communication and relationship‑building skills Ability to operate in a fast‑paced, collaborative environment Passion for building a brand that is both scientifically credible and deeply human Travel, Physical Demands & Work Environment This role is remote with periodic travel to HQ, team off‑sites, and partner meetings. Pendulum Therapeutics is an equal‑opportunity employer. Salary & Benefits $140,000 - $163,000 Medical, dental, and vision Commuter benefits Life & STD insurance Company match on 401(k) Flexible time off (FTO) Equity #J-18808-Ljbffr Pendulum™