Social Media Manager
$90k - $110kFull-time
Huckleberry Labs
Role Description
Huckleberry is building a brand that becomes the trusted voice for parents navigating the everyday, and social media is one of the most direct, human expressions of that brand and a key growth engine for the company. This role is a Brand Manager, Social Media that owns the strategy, execution, and evolution of our social presence across key platforms.
- Develop, own, and evolve Huckleberry's social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization.
- Build and manage a content strategy grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents.
- Drive the creative process, whether from briefing to others or from your own hands-on execution.
- Lead social calendar development, content planning, and publishing across current and emerging platforms.
- Own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable.
- Design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders.
- Stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how.
- Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts.
Qualifications
- 5+ years of social media or brand marketing experience, with increasing ownership of strategy.
- A portfolio that demonstrates both creative thinking and strategic structure—you can write a sharp caption and a quarterly content brief.
- Deep fluency across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including how each platform's algorithm, culture, and content norms differ.
- Ability to use data to develop hypotheses, not just report backwards; you know what to measure, why it matters, and how to explain it simply.
- Experience in consumer, lifestyle, wellness, parenting, or family-facing brand environments.
Requirements
- $90,000 - $110,000 a year.
Benefits
- Equity
- Unlimited PTO
- Health
- Vision
- Dental
- Paid parental leave for primary and secondary caregiver
- 401k match
Vacancy posted 4 days ago
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