Head of Growth

Role Description

Nysonian is hiring a Head of Growth for Flo Pilates to own the growth engine across acquisition, conversion, retention, offer strategy, and revenue performance. This is not a brand marketing role. It is an operating role tied directly to revenue, CAC, payback, contribution, retention, and scale.

Flo has real hardware demand, a subscription layer, multiple product lines, and significant room to improve how the full customer journey performs. The opportunity is to build a disciplined growth machine around the business, not just run more campaigns.

You will own the growth operating system for Flo:

• Where growth is coming from
• What is constraining scale
• Which levers matter most
• How quickly the team can turn those insights into revenue

You will partner closely with:

• Paid Media
• Creative
• Retention
• Product
• CRO
• Finance
• Operations

What You'll Own:

• Flo's growth strategy across acquisition, funnel performance, offer strategy, retention, and customer economics
• Revenue growth while managing CAC, payback, contribution margin, MER, and product-level profitability
• Partnership with Paid Media to identify scaling constraints, creative needs, and channel-level priorities
• Funnel and website priorities with CRO: landing pages, PDPs, bundles, pricing, and conversion improvements
• A clear testing roadmap across offers, landing pages, creative, lifecycle, subscriptions, and positioning
• Work with Retention on post-purchase monetization, subscription conversion, and returning customer revenue
• The operating cadence: weekly priorities, test reviews, KPI tracking, blockers, and accountability

Qualifications

• Demonstrated success leading growth for a high-growth consumer, ecommerce, subscription, wellness, fitness, or hardware business
• Strong understanding of paid acquisition, CRO, offer strategy, retention, and customer economics
• Ability to manage growth through CAC, MER, payback, contribution margin, LTV, retention, and revenue quality
• Experience working across paid media, creative, landing pages, lifecycle, product, and finance
• Proven ability to build testing systems that improve revenue and profitability
• High ownership, speed, and comfort operating in ambiguity

Requirements

• You're Not a Fit If:
• You are a pure brand marketer without direct-response or revenue accountability
• You only understand paid media and cannot connect it to full-funnel economics
• You identify problems but cannot turn them into systems, owners, and follow-through
• You can execute tasks, but struggle to build systems from scratch
• You rely on direct control instead of cross-functional accountability
• You are disorganized with priorities, follow-ups, deadlines, or active workstreams
• You need a full team already in place to execute behind you
• You need established systems, tooling, and reporting before you can produce
• You need other senior leaders to set the strategy before you can act
• You wait for direction before acting on visible problems
• You see problems and assume they belong to someone else
• You treat seniority as a step away from the work instead of staying close to details, execution quality, and team performance

Compensation

We use a market-based approach to compensation. The expected total compensation range for this role is: USD $180,000 to $280,000. This role also offers performance-based rewards tied to business impact. Your starting compensation will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and company impact.

Benefits

• Health, Dental and Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Nine (9) paid holidays per year
• Complimentary Nobl & Flo products
• Remote-first

Company Description

Nysonian builds the next generation of global lifestyle brands; brands that inspire how people travel, move, and live. We create not just products, but experiences that empower people worldwide.

• NOBL Travel — redefining modern travel with design, durability, and performance.
• FLO Pilates — bringing Pilates into homes and wardrobes globally.

With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’re shaping the brands that will define the next decade.