Head of Growth ( Remote - Snack company )
LINQM
San Diego, CA
- Remote job
Head Of Growth
100% Remote
Hands on, highly analytical leader owning the end-to-end growth engine and channel P&Ls across TikTok Shop, Amazon, Meta/Insta, and overall DTC success. Responsible for CAC, MER, attribution, conversion, creative testing, retention, and the overall growth roadmap to scale revenue, subscriptions, and profitability.
*Currently using agencies and some in house resources. This person would work closely with agencies and make the necessary changes/recommendations as well as start building the growth engine in house when they believe it's time and can drive profitability!
Key Responsibilities
- Own total revenue strategy and P&Ls across TikTok Shop, Amazon, IG, Meta and DTC.
- Define and operate channel economics (CAC, MER, ROAS) and optimize media spend allocation.
- Build offer architecture, pricing, bundles, subscription strategy, and retention systems.
- Lead analytics & reporting: maintain dashboards, attribution models, weekly KPI cadence, and executive reporting.
- Manage creative testing framework and coordinate content/performance teams to scale winning assets.
- Implement growth loops between channels (TikTok ? Amazon/DTC ? paid/social).
- Drive subscription growth, repeat purchase rate, and MER efficiency.
- Set testing roadmap (creative hooks, landing pages, promotions) and prioritize scaleable winners.
- Hire, mentor, and align cross-functional partners (media, creative, influencer, product, supply).
Success Metrics
- Target CAC and MER improvements, subscription MRR growth, conversion rate lift, Amazon rank/velocity, LTV/CAC ratio, and % of revenue from TikTok Shop/Amazon/DTC.
Must-Have Qualifications
- 5+ years growth leadership in DTC/CPG with deep marketplace and social commerce experience.
- Track record scaling Meta/Insta, TikTok Shop, Amazon.
- Strong analytics (SQL/BI), attribution, LTV modeling, etc.
- Hands-on with creative testing, landing page CRO, and performance playbooks.
- Excellent cross-functional leadership and execution orientation.
Vacancy posted 3 days ago
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