Business Development Manager Institutional

About Yelay Yelay is a yield infrastructure layer that enables institutions and individuals to access structured DeFi and RWA yield strategies through modular vaults and APIs. We work with asset managers, fintech platforms, crypto-native institutions and builders looking to plug yield generation into their offering. The product is live. We have funding. We have paying clients. The Role We are not building from zero. We have a working product, an established client base, and a clear ICP. What we need now is someone who can walk in on day one with a pipeline and start closing. This is a pure revenue role. You will own institutional BD end-to-end — but the expectation is that you are not starting from scratch. You know who needs a yield infrastructure layer, you have relationships with those people, and you are ready to put Yelay's product in front of them. What We Need From You An existing network of institutional allocators — asset managers, family offices, fintech platforms, DAO treasuries — that you can immediately activate The ability to qualify, pitch, and close without hand-holding A track record of converting relationships into signed deals, not just warm intros Experience selling financial or technology infrastructure products to buy-side institutions Enough understanding of DeFi, yield strategies, or structured products to speak credibly to both crypto-native and TradFi audiences What You Will Do Bring your pipeline and work it — Yelay's product is ready to support the conversations you already have Lead deals from first conversation to allocation, navigating diligence, legal, and IC cycles Work with Operations and Product to sharpen positioning based on live client feedback Hit capital deployment and TVL/AUM KPIs What We Are Not Looking For We do not need someone to build brand awareness, run cold outreach campaigns, or spend the first six months learning the market. If your value is primarily in origination from zero, this is not the right fit. Compensation Competitive base + performance-linked upside tied directly to TVL/AUM growth and capital raised. #J-18808-Ljbffr