Channel Marketing Manager

We are seeking a Channel Marketing Manager to join our Commercial Ice Leadership Team. Our business manufactures and markets industryleading ice machines sold through diverse channels, including professional dealers, strategic accounts, wholesale distributors, and eCommerce partners. In this role, you will lead the development and execution of marketing strategies for the Commercial Ice category, driving an exceptional customer experience and achieving incremental, profitable revenue growth across all gotomarket channels. Based in Manitowoc, WI, this position reports to the President & General Manager of the Commercial Ice category and serves as a key member of the Commercial Water Solutions marketing team. The Channel Marketing Manager will be a critical business partner, supporting growth initiatives in collaboration with Product Management and Sales. You will: Contribute to strategic development of channel growth strategies, translating Category growth strategies into activation plans within key sales channels. Collaborate with the Group Marketing Leader and Demand Generation team to develop cohesive, multi-media campaigns, integrated with sales activity consistent with business channel strategy and growth initiatives. Collaborate with the marketing content team to deliver channel growth through innovative and creative programming with on-brand communications. Lead the development of channel customer insights, which translate directly into opportunities to grow channel programs. Ensure continuous development, implementation and execution of customer-facing tools and sales enablement assets including, but not limited to, dealer/distributor programs, channel programs, training, dealer portal content, and co-op programs. Develop and maintain channel parter toolkits, including but not limited to sales decks, competitive guides, product training with succinct value proposition and key differentiation. Plan and execute co-branded and co-funded marketing campaigns that highlight the brand position and value proposition and tailor the brand message to each level of distribution. Measure and provide data driven insights through KPI's such as Lead Volume, Partner Activation, and Campaign ROI Key Qualifications: Have earned a bachelor's (B.A. or B.S.) degree. Have 6+ years' progressive marketing experience. Strong understanding of B2B marketing, lead generation, and funnel management CRM (Salesforce, Dynamics, HubSpot) Ability to lead people, ideas, and strategies with an influencing and collaborative leadership style. Experience in market planning, including identifying customer needs, developing programs and tactics that address unmet customer insights, executing customer segmentation, and delivering compelling product application and solutions storytelling. Strategic problem solver with strong business acumen, analytical thinking, and demonstrated ability to develop, implement and execute strategic marketing plans. Compensation: For this full-time position working at this location, the anticipated annualized base pay range will be from $82300 - $152800 / year. At Pentair, it is not typical for an individual to be hired near the bottom or top of the pay range. Pentair considers various factors in determining actual compensation for this position at the expected location. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, work location, and other relevant business or organizational needs. This position may be eligible for other forms of compensation such as, annual incentive bonus. Benefits: As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance. Equal Opportunity Employer Pentair is an Equal Opportunity Employer. With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day. #J-18808-Ljbffr